Tuesday, January 20, 2009

The Sydney Morning Herald on the no-really? shocking revelation that The Woman Who Fell In Love With A Stranger's Jacket is actually a, very successful, exercise in viral marketing :

You've Been Had? No, I think you'll find it was the Sydney Morning Herald, and every single mainstream news echo chamber in Australia that has been had. Not me, not you, but all of them. They ran the ridiculous story as a factual event, even though most of the journalists who covered it suspected from the start that it was all as dodgy as.