Saturday, September 19, 2009

Murdoch Media Reports Murdoch Media Plans Won't Work

It was there on the front page of Rupert Murdoch's for a few hours, then it was gone. A story featuring Google CEO, Eric Schmidt, explaining why Murdoch's plans to charge people to read digital news is doomed to fail :

Publishers of general news will find it hard to charge for their content online because too much free content is available, (Eric Schmidt) the chief executive of Google says.

Mr Schmidt was responding to an announcement by News Corporation chairman and CEO Rupert Murdoch that he could start charging for content online.

"In general these models have not worked for general public consumption because there are enough free sources that the marginal value of paying is not justified based on the incremental value of quantity," he said.

The story was open for comments, all of whom agreed with Schmidt. One example :
Gone are the days of people getting all of their news from the one source. People get their news from a variety of sources now. There is absolutely no reason to confine oneself to a singular edition of news on a single web site. I wonder why Murdoch doesn't understand this?
No doubt the automated publication of that news wire story on must have caused a few palpitations.