Sunday, February 21, 2010

A Drive Isn't Funny, With An Empty Tummy

"the cows and the sheep and the birds and the horses were mooing and baah-ing and whistling and neighing....."

It took only someone asking if I remembered the words to an old Kenfucky Tried Chook (that's what we used to it) animated ad, featuring two kids pushing maximum density, for the jingle to shove aside whatever else I was thinking about and begin playing.

Disturbingly, I remembered the words, more than 30 years later, with at least 85% accuracy. No wonder the history lessons of the kings and queens of England didn't find a permanent home in my memory, it was already stuffed full of ad jingles.

It's been a long time since fast food admakers used a couple of dangerously fat children to flog their obesity-linked products. But it sure worked back in the 1970s. At least where I grew up, kids that fat, who could convince dad to pull into a fried chicken dispensary with only minimal moaning, clearly came from wealthy, or wealthier, families. This was aspirational.

The reason why the song entrenched itself so deeply into childhood memories? No doubt it was flogged mercilessly on TV, but the jingle was also issued as a (i think) bright red single and given away at the shops.

Clearly, I wore my copy out.