An Australian documentary on cane toads, in 3D no less, is getting some huge raves at the Sundance Film Festival :
Director Mark Lewis hopes his film -- "Cane Toads: The Conquest" -- will encourage the public to take a different view of the creatures, which are reviled as a pest and a threat to indigenous species in Australia.
It is the second time the Austalian film-maker has investigated the toads, which were introduced to the country in 1935 in a misguided attempt to control beetles ravaging sugar cane fields in the tropical northeast.
"For me, the 3D allowed us to get a point of view closer to the toads and to give a real perspective to the conquest," Lewis told AFP.
"In a way, it's my 'Ava-toads,'" he joked, referring to James Cameron's record-breaking science-fiction film "Avatar."
Avatoads! Brilliant. If those marketing this movie don't run hard with the Avatoads catch line, they're crazy.
What a stunning statistic of the ability of cane toads to infest a new environment - 12 cane toads were released in Australia 75 years ago. There are now estimated to be 1.5 billion.The 3D doco's director, Mark Lewis, shares his thoughts on why cane toads are not a menace, here.
A reviewer from the LA Times :
I can't find a trailer for Cane Toads : The Conquest, or any footage online. Presumably there will be some soon.