Monday, April 20, 2009

The Promotion Only Dead Tree Edition

This is one of the best, recent, examples of the changing times, and fates, of newspapers in Australia. A newspaper is being printed solely to act as promotion for an online news site :
In a move which the company is describing as a “one-off promotion”, it will distribute a free 24-page tabloid under the and mastheads. Each have 15,000 print runs and are being distributed at key points in Brisbane and Perth.