Murdoch's Australian Admits Defeat In War On Twitter

How galling it must be for The Australian's editor Chris Mitchell to finally have to admit that the newspaper and its online website cannot survive without Twitter action and attention, links and new readership from social media.

Here's excerpts from The Australian's new ad for a Social Media Editor:

As we approach our 50th birthday, we continue to look for ways to build a wider audience for our journalism.

We seek an experienced professional to lead The Australian into the next stage of our engagement with social media platforms.

Situated at the heart of the newsroom, the Social Media Editor will help drive our news coverage, sourcing stories from social media and engaging with our audience.

You will promote the use of social media throughout the newsroom and keep your colleagues up to date with latest techniques to help develop stories.

Your previous roles will have equipped you to source and develop stories through social media news gathering and build positive and active social communities with consumers of The Australian's journalism on social media.

Chris Mitchell used to think social media, like Twitter, was the worst thing to happen in pretty much the entire history of media:

Like swine influenza, technologies such as Twitter race around the world before spluttering out. And when they do, the news is reported via a technology that is robust and portable, one that is information rich and never crashes - the platform for the online information age you are reading now.

And the story it tells about the latest online fad is always the same.

Like diseases that must mutate to infect ever more hosts, transitory technologies have an enormous impact until people build up resistance - which is what is happening to free social messaging service Twitter now. Certainly Twitter has generated a pandemic of popularity, but it appears many people quickly decide Twitter is tedious, with 60 per cent of new users becoming ex-users in a month.

Anybody who has used it knows why. Twitters in the information industry - journalists, political staffers, publicly funded issues activists - think Twitter is terrific because it allows them to all but instantaneously agree with each other on the issues of the hour. But in their enthusiasm, they confuse the medium for the message.

Twitter's 140-character message format is a content-killer, leaving most tweets with the compelling content of those "I'm on the bus" mobile phone conversations impossible to avoid on public transport.

The same obsession with the instantaneously ordinary occurs in mass market entertainment.

While Twitter may be fun, it is free. Online video site YouTube chews through vast amounts of bandwidth and more money because advertisers understand people do not pay attention to low-involvement media. Nor is there any evidence anybody wants to pay to watch those YouTube staples, videos of garage bands practising.

And the cassandras at website Crikey, who predict the end of print, perhaps because they see it as the only way to attract an audience and advertisers, miss the point about newspapers - they create and maintain communities. 

Now The Australian needs, is all but begging, for a social media enthusiast to maintain an online community for the newspaper, now the print edition can no longer do so.

August 14, 2013: The Australian's Obsession With Twitter Gets Plain Stupid

Andrew Bolt - I Don't Know How Twitter Works, But It's Freedom Scares Me

The Great Twitter Myth - Working Class People Don't Tweet

Murdoch Media Not Pro-Murdoch Claims Murdoch Editor

Nick Cater, senior editor at The Australian, went on ABC's QandA panel last night and made hilarious claim about Rupert Murdoch's The Australian:

"...some may think the editorial judgement may be affected by the company's commercial interest. In my 24 years at (Murdoch newspapers) that was never the case."

He's saying Murdoch's The Australian has never let the commercial interests of Murdoch's NewsCorp (formerly News Limited) impact on the stories its editors publish, or the editorial line taken when publishing stories.

No, that would never happen.

Not once in the past 24 years, according to Nick Cater.

Here's just two examples of The Australian crowding its front pages with 'editorial judgements' that clearly push and promote pro-Murdoch commercial interests, or strike back against those that don't.

An absurd hyping of Murdoch media's new business model from a few years ago, while they were also firing hundreds of journalists and staff:

And the absolute bitterness of The Australian on clear display when Murdoch co-owned Foxtel didn't win a $250 million government contract for the Australia Network: 

Nope, no pushing of, or defending, Murdoch's commercial interests there. None at all.

Nick Cater said so.

How he managed to make that claim without giggling, or blushing, is remarkable.

Must be those decades of working for Rupert Murdoch.

And to further his claims that the Murdoch media are not biased, Nick Cater took a moment in the same QandA episode to threaten a Labor politician with "war" :

image via @KieraGorden

You Don't Commission A Poll When You Don't Want To Hear The Results

Rupert Murdoch's The Australian newspaper couldn't commission Newspolls fast enough when Tony Abbott and the Liberal/Nationals coalition were riding high. Once a fortnight was standard. But when they got really excited, it was every week, sometimes twice a week.

But as the reality of Tony Abbott as prime minister settles over Australia, and unsettles Australians, The Australian newspaper has decided it really don't want to know what Australians think, anymore.

Below is the last Newspoll commissioned by The Australian newspaper, eight whole whole weeks ago. Since then nothing. Did The Australian's editor Chris Mitchell see something in the last Newspoll results he didn't like? Let's take a look:

Oh. The Australian Labor Party was leading the Abbott government by a healthy 2PP margin.

Oh.

And here's a snapshot of how the Abbott government has delivered for Australian families, after just five months of government. Image via @GeeksRulz

The Australian editor Chris Mitchell: 'I Love The Sydney Morning Herald'

The Daily Telegraph's editor Paul Whittaker, Rupert Murdoch and The Australian's editor Chris Mitchell (right)

Well this was unexpected. The Australian's editor Chris Mitchell, that is the newspaper that regularly feasts upon the alleged fetid "Leftism" of Fairfax media actually believes The Age and The Sydney Morning Herald are fantastic newspapers.

Via Mumbrella:

Chris Mitchell: "...the Saturday Age and SMH...remain very strong products with breaking news, a colour magazine, good arts and sport coverage, very strong business sections and lots of heavyweight opinion from people who really move national debate."

Eh? What could have motivated Mitchell to sing the praises of The Australian's key rival in this age of rapidly declining newspaper circulations?

The arrival of a third Saturday newspaper, called The Saturday Paper.

So incensed are Mitchell and Fairfax's Gary Linnell they have supplied some absolutely choice quotes to Mumbrella, desperately trying to hose down any interest The Saturday Paper might be generating.

This quote from Linnell is pure gold, and pretty much sums up far too much commentary content in Murdoch and Fairfax newspapers, beautifully so:

 "I desperately hope it doesn’t end up being a boring collection of opinion writers sifting through each others’ navel lint..."

Mumbrella has the full story here.


Rupert Murdoch Admits He Does Tell His Media What To Print And Who To Back

2007: The Australian Editor Chris Mitchell Claims Pro-Peace Aussies Hate Hearing Less Iraqis Are Being Slaughtered

Chris Mitchell's War On Australian Bloggers

The Australian's Obsession With Twitter Is Just Plain Stupid

Australian Media Declares Abbott New Prime Minister Before 80% Of Australians Have Even Voted

By Darryl Mason

Vote Puppy! From The Australian today: 

 

I won't add to the Election Day opinion tsunami too much, except to say that 80% of Australians are yet to vote, but that hasn't stopped the main Fairfax and Murdoch city dailies (with the exception of The Age) declaring Tony Abbott victorious, and Labor losing by up to 40 seats.

A shameful display, following on from weeks of newspaper headlines, talkback radio, tabloid morning TV all declaring "Labor Is Lost!" "Abbott To Win!"

None of the Editorials backing Abbott have anything much to say except what Abbott has already said in campaign sonndbites, he will get rid of the Mining Tax and the Carbon Tax. What else? Not much. Oh, by the way, "Trust Abbott", go on "Trust him!"

That's right, editors of major Australian city dailies are asking voters to elect Abbott solely on trust.

 Trust!

But none of them mention, not in headlines or on front pages anyway, that there is no guarantee Tony Abbott will become Australia's next prime minister. A rise in votes for Independents, minor parties, the Greens, can throw the whole thing into chaos, and we might not even know who the next prime minister is going to be come Monday morning.

But you, Australian voter, clearly don't need to know that.

Here's The Australian online today (note reference to Abbott as winner, not the Liberals/Nationals Coalition)


 

No, your eyes do not deceive you, The Australian is still trying to wipe away the nasty known knowns about Tony Abbott by featuring him holding a puppy!

The Sydney Morning Herald declares 'Abbott' will beat Labor. All by himself? Does he still lead a political party?

One example of the 'Crushing Win' headline swamping Australian media this morning.

One of the more grim developments in our "serious" media this election has been the name-calling. Even the Australian got into it, announcing Clive Palmer was a "buffoon" on its front page.









Name-calling is the sort of trash the Murdoch media usually leaves to the likes of Miranda Devine, Andrew Bolt and other unprofitable bloggers. Not anymore. When our media so recently promised to Stop The Trolls, this kind of garbage is bad news for everyone:

And finally, here's The Australian again, with a pile of opinion and Abbott Wins declarations that are going to look even more ridiculous if he doesn't make it to prime minister, and if the Liberals don't get the majority of Autralia's vote, or the "crushing victory" announced pre-voting :

Who lost the Australian Federal Election? The big loser was clearly quality, unbiased media.

Goodbye to all that.

The Unique 'Reality' Of Newspoll - Australian Federal Election - Day 18

The Australian gets the headline it wanted.

 
Is Newspoll now conducting its survey within the offices of The Australian?

There is Margin of Error, there is poll disparity, and then there is the unique reality of Newspoll. The Ghost Who Votes with the latest numbers:

 

The Australian's Obsession With Twitter Gets Plain Stupid - Federal Election 2013 Day 11

Twitter, or even tweets, are not mentioned in this story, anywhere. The Australian's War On Twitter is an embarrasing, hysterical spectacle.
 

The Australian couldn't look any more desperate in its daily attempts to convince older readers Twitter has nothing to offer them. Lest they cancel their subscription to the Australian and go read most of the facts and figures the Autralian hordes behind paywalls on Twitter, for free.

The Australian's earlier attacks on Twitter as being an unreliable medium for distribution of information would be a bit more convincing if The Australian didn't have dozens of Twitter accounts spam-tweeting links to its paywalled content.

The front page of The Australian online gets downright cognitively dissonant one day into Federal Election 2010 :



"Labor has started the campaign well ahead of the Coalition..."

"Voter support for Labor has slipped since the election was called...."

The Australian should considering changing it's advertising mantra from 'Think. Again.' to 'Wait. What?'

.

The Australian, July 14 :

Americans who are attending the annual conference (with Kevin Rudd) are curious.

They wonder how it happened that an Australian leader who appeared so popular and so comfortable on the world stage only 12 months ago could be tossed out so quickly -- even before he had faced an election.

Yes, what an absolute mystery it is.

The Australian, June 26 :




.

Attached to this story about Nimbin, by Mandy Sayer in The Australian, is this block of ads :



Who knew you could advertise better ways to grow an illegal crop in such a bastion of conservatism?

Blaze on, Boomers, blaze on.

Praying To The Digital Gods

By @DarrylMason

The Australian takes its column inches hogging obsession with the iPad to hilarious extremes:



How obsessed with the iPad is The Australian?

Utterly.

It's almost as if the newspaper's entire existence hangs on trying to convince 50,000 or more Australians to buy, and keep buying, its $4.99 per month (for now) iPad application. Which, of course, it does. Particularly considering owner Rupert Murdoch is planning to phase out the print edition within the next two or three years and shut down the printing presses forever, a Death To Newspapers move Murdoch described in September 2009 as "great" :

“I do certainly see the day when more people will be buying their newspapers on portable reading panels than on crushed trees.

“Then we’re going to have no paper, no printing plants, no unions. It’s going to be great.”

Mumbrella noticed how obsessed The Australian has been with the iPad, and did some Googling. Since the start of February 2010, The Australian has run more than three dozen stories about the iPad, how absolutely brill it is, why it will save newspapers and how and why you should buy The Australian iPad app.

In just two days (April 12-13) The Australian ran at least six stories on the subject, most shamelessly hawking the digital tablet to readers in pure advertorial speak. On May 24, The Australian broke its own record by running four stories on the iPad.

Good luck to them. If their launch product is anything to go by - thin on content, visually bland - they're going to need it.

More From Mumbrella Here

The Australian newspaper has an anti-ABC agenda? You must be some kind of crazed, paranoid Leftist. Obviously, this is the most important lead national news of the day :

He Really Liked Peter Costello

The glory days of the influential, hard drinking, extremely well paid political journalist are over.



Glenn Milne is one of the last to fall :

The automated email response from News Limited gallery hack Glenn Milne delivered the news: “Please be advised that as of the 13/03/2010 I no longer work for News Limited Sunday Papers, I still work for The Australian.” Milne is directing correspondents to a Gmail account, presumably because his role at News is now as Australian column contributor only.

Interesting. So Glenn Milne gets sacked from the Sunday Telegraph and the Sunday Herald Sun for being a very expensive and all but useless inventor of quotes from anonymous 'senior Labor officials', but will still be writing columns for The Australian? Presumably the rate of publication of his columns in The Australian will fall off as he eased out of the way in time for serious election coverage.

Unless he writes them for free, of course.

VexNews :

Warned late last year after being summoned to a gathering of the Sunday newspapers’ editors that he had to pick up his game, the axe finally fell this week.

Milne is believed to have been on a package well in excess of $250,000, a number considerably in excess of most of his bosses. They compared their own productivity to his poor performance as a Gallery lounge lizard and found him wanting.

Frequent complaints about Milne included his lack of current political connections, his failure to generate exclusive stories of the kind he frequently promised and his tendency to share with editors “his stories” that were not much more than prevailing gossip around the water-cooler in the Gallery.

Exhibits from Glenn Milne's Hall Of 'Journalistic' Shame & Hilarity. 1) :

....more Australians have died as a result of the Rudd government's home insulation program, "administered" by Environment Minister Peter Garrett, than lost their lives in the Iraq war.

2) Glenn Milne announces Tony Abbott's friends should tell him to quit politics and go home to his wife :

...watching Abbott's disintegration you have to ask whether the strength of those convictions was ever viable in an environment where the electorate increasingly likes its politics "lite" in all respects, including when it comes to values.

In some senses, Abbott is simply too honest and too raw for modern politics...

3) My favourite :

Peter Costello will take over a decimated Coalition unopposed as Opposition Leader, knowing he would have been able to mount a stronger fight against Kevin Rudd and Labor.

There is unlikely to be any credible challenge to Mr Costello when he formally stands as leader at the first Liberal Party caucus meeting.

Previous contenders - Alexander Downer, Brendan Nelson, Tony Abbott and Malcolm Turnbull - have all faded under the weight of their own mistakes.

Glenn Milne used to get paid $250,000 a year to come up with stuff like that?

Just another example of the amazing excesses of 20th century corporate journalism. How could such a business model do anything but fail as the decades long decline of newspapers ran headlong into endless free comment and content from the internet?


..

It's Got Nipples, Run It!

This is all you need to do in a Ukranian protest to make the pages of an allegedly esteemed Australian newspaper :

"Enough raping our democracy!'' shouted the protesters, who held signs with slogans such as "Help! Rape!'' and wore nothing except for jeans and strips of green electrical tape over their nipples.

Then again, if four male protestors walked into Joe Hockey's electorate office tomorrow and rested their scrotums on his desk, that'd probably make the papers in Eastern Europe, unless they ran away very fast.

(via @zombiemao)

It's Still Shit, But We Like It Now

In April, 2009, Chris Mitchell, the editor of The Australian, compared 140 character messages on Twitter to acclaimed BBC TV dramas and Oscar winning movies and found that Twitter messages are lacking, in depth and detail and profoundosity.

Mitchell predicted the fast demise of the global message distributor, under the headline Time Is Up For Twitter.

Like swine influenza, technologies such as Twitter race around the world before spluttering out.

...the story it tells about the latest online fad is always the same. Like diseases that must mutate to infect ever more hosts, transitory technologies have an enormous impact until people build up resistance...

Twitter's 140-character message format is a content-killer, leaving most tweets with the compelling content of those "I'm on the bus" mobile phone conversations impossible to avoid on public transport.

Stupid, useless Twitter.

But wait!

Octoher, 2009 : More than 50 million people visit Twitter each month. One if five internet users are doing something Twitter-related on a regular basis.

And so, today :



Just in case..

Advancing Democracy Through Terrorism

The Australian's editor, Chris Mitchell, has a peculiar take on the terrorist attack that targeted and killed military leaders in Iran over the weekend :

"....no matter how destabilising, the suicide bombing may do little to advance democracy in Iran."

Have suicide bombings advanced democracy in other countries of the Middle East?


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Rudd Vs The Australian....Kind Of

It all seems a bit....staged. It's good for Rudd, and it's good for The Australian :

Kevin Rudd last night attacked The Australian as "right-wing" and less than objective, particularly on the issue of climate change.

"If you cite your source as The Australian newspaper, I simply say this: (It is a) free country; every paper can express their point of view -- the editor of The Australian has said that he edits a right-wing newspaper -- and so he does," Mr Rudd said.

"Let us not pretend that it (The Australian) would seek to present itself as an objective source of information. It opposes the government's actions on climate change, and has done so consistently.

"That's their democratic right; we have a free press. And so they should; that's a matter for them."

The editor-in-chief of The Australian, Chris Mitchell, responded last night: "The actual quote referred to The Australian as a centre-right paper but the PM is loose with his verballing these days."

Tepid.

More than anything else, it shows just how unimportant KevinRuddPM and his advisors think The Australian is as a part of the national debate, or as an influential force on the Australian public, at large.

Kevin Rudd reaches more people, directly, on Twitter, than he does when he gets written up in The Australian. Rudd's 'circulation' on Twitter, is many hundreds of thousands higher than the current newsagent, and free-in-the-foyer-many-city-offices, circulation of The Australian.

He doesn't need The Australian to be on his side.

A disregard for 'The Heart Of The Nation' that would been almost incomprehensible a few years ago.

It's Only Biased Reporting If You're A Rotten Lefty Blogger

Dennis Shanahan at The Australian reports on the latest poll results :

Kevin Rudd's personal popularity has lifted to a six-month high....

Followed by the standard dose of Shanahan lemon-sucking :

....despite problems with the economic stimulus spending, rising unemployment and fears of interest rate rises.

Every news story hand-crafted to fit the tastes of the majority of The Australian's readers.

But Shanahan doesn't go far enough in listing the problems Rudd still faces. I would have added, "(and fears of interest rates) and soaring pet care costs and the eating of nearby star systems by the Adromeda Galaxy...."

Shanahan's up to his old poll massaging tricks of 2007, yet again.


(click to enlarge)

The federal election will be held in the first quarter of 2010. Perhaps it takes a good six months for Shanahan to get back up to speed?

The only surprising thing is that Shanahan hasn't started talking up a Churchillian return from John Howard.

(via@timdunlop)

November 2007 : On Eve Of Shattering Howard Election Defeat, Shanahan Declares 'Our Polls Must Be Wrong!'


.

The Chaser Is Not "The Media", You Morons




By Darryl Mason

Australia's most boring columnist, Gerard Henderson, has long thought satirical ABC show The Chaser is not comedy television but "The Media".

Incredibly, the editor of The Australian now also thinks The Chaser is "the media". No, really. He does. The editor of The Australian newspaper can't tell the difference between A Current Affair and a comedy show full of made-up nonsense and occasionally cutting social and political satire. He thinks The Chaser, like 2GB or the Sydney Morning Herald or The Australian is part of "The Media"and so therefore must be hammered by the ABC's Media Watch :

For weeks, Media Watch, the in-house organ of the ABC's opinion makers, has bagged management over a broadcast computer system that is slow to settle in. But now presenter Jonathan Holmes and his team have a superior scandal they can chase hard next Monday night - The Chaser's dour and disgraceful sketch that mocked the wishes of dying children and the people who love them.

Then again, maybe it's easy for the editor of The Australian to confuse The Chaser with real "media". After all, The Chaser has covered the Iraq War, and the 'War on Terror', over the years, with a savage honesty that The Australian shied completely away from.

Plus, The Chaser did once have a newspaper.


And so The Chaser caved in, or were likely forced to, and just like The Glass House and The Gruen Transfer before it, the show will now fall under a new regime of increased censorship because people were upset by their reaction to a show that implicitly aims to provoke a reaction in a television era filled with the drab, the unchallenging, the politically correct, the grindingly bland.

The Chaser are clearly not happy about what's happened :

We want to make an apology for a sketch we created called “The Make a Realistic Wish Foundation”.

We’ve just heard from the ABC that they’re suspending the show for 2 weeks. We were keen to keep making the show, so we’re disappointed by the decision, and we don’t agree with it.

But that aside, we’d like to apologise. The piece was a very black sketch. Obviously too black. And we’re really sorry for the significant pain and anger we have caused.

Many people have asked how could we possibly think a sketch like that should go to air. We realize in hindsight that we shouldn’t have done it. We never imagined that the sketch would be taken literally.

We don’t think sick kids are greedy and we don’t think the Make a Wish Foundation deserves anything other than praise. It was meant to be so over-the-top that no one would ever take it seriously.

But we now understand the sketch didn’t come across as intended, and we take full responsibility for that. Now we’ve seen the impact of the piece we wish we’d thought it through better. There was no value in it that justifies the impact it’s clearly had on people whose grief or trauma is so great already. We should have considered that. We got it wrong. We’re sorry.

We'll be making no further comment at this time.

What else is there to say?

The Chaser's audience wanted 'The Boys' to keep pushing the limits of what they may or may not find funny, just how far 'The Boys' would be willing to go, for a laugh or a reaction, or something beyond the reaction most watch television with, a nonchalant 'Eh.'

Now The Chaser has most definitely found out what that limit is.

Dying Children.

Well, at least actors playing dying children.

Not so long ago, Australians could tell the difference.

ABC News : Australians Divided Over Censorship Of The Chaser

Go Eat A Big Bowl Of Fuck, You War Mongers

By Darryl Mason

The staff cutbacks at The Australian are starting to bite. The lead editorial yesterday in the once psychopathically pro-Iraq War minded newspaper :



The editor of The Australian is clearly working under tight budgetary limitations. What other reason can there be for such blatant recycling of old arguments against the Iraq War voiced by hundreds of thousands of Australians, and hundreds of millions of people around the world?

While there is no doubting the moral and strategic sense of the war to liberate Iraq from the despicable despotism of Saddam Hussein, the campaign there took resources and attention away the first front in the war on terror.

With money and good management, Afghanistan may yet be the front where terrorism is decisively defeated.

We went to War On Iraq to find and dismantle WMDs? Hell, no. We did it out of a sense of morality!

The kind of morality that results in unimaginable chaos, the finishing off of already debilitated infrastructure, the slaughter of hundreds of thousands of people, entire families full of children, thousands of doctors, civil servants, teachers, university professors, nurses and the creation of more than 3 million refugees.

The Australian newspaper, you may remember, joined the rest of the Murdoch national and worldwide media empire's downright nasty and sick assault on those who said Afghanistan was where Al Qaeda came from and so that was where the war should be fought, and that winding back in Afghanistan, after so much progress, to attack and invade and occupy Iraq was downright fucking insane.

The people who, back in late 2002 and early 2003, made all those kinds of arguments against the War On Iraq - including millions of World War I & II and Korea and Vietnam veterans in Australia, the US and the UK - were unanimously portrayed by Murdoch's newspaper and television empire as being pro-terrorist and supporters of Saddam Hussein.

And now, six years later, The Australian newspaper tries to justify its backing of the 2002 turning away from Afghanistan to ramp up the War On Iraq for "moral" reasons? Strategic reasons? So Iran can become the dominant nation in the region, and the United States can pay out hundreds of millions of dollars to brutal Sunni fighters to stop them killing American soldiers?

Is the editor of The Australian typing over a bucket of ether?

The editor of The Australian and Rupert Murdoch can go and fuck themselves.

They lied to Australians, day after day, weeks into months, about a threat that didn't exist, cramming headlines with absolute bullshit pro-war propaganda, while ignoring the obvious truth that hundreds of thousands of other Australians seemed to have no problem locating online for themselves.

The Australian newspaper's complicity in helping to manufacture the reality for a senseless war that killed hundreds of thousands of people will never be forgotten.