Friday, May 30, 2014

The Orstrahyun: Double The Readership Of Murdoch's Telegraph

Based on figures from this Murdoch media puff piece on its 'success', The Orstrahyun recently had a bigger readership than one of the most popular Murdoch Sunday newspapers, The Sunday Telegraph:
 “Our Sunday metro papers (all Sunday papers combined) are read by 4.7 million people each Sunday,” Mr Tonagh said.
‘‘To put that in perspective, last month’s finale of My Kitchen Rules attracted 2.3 million metro viewers. The Block got 2.2 million.

‘‘Last season’s AFL grand final averaged 2.7 million.”

Oztam figures reveal this was well in excess of the average audience for television evening news bulletins on Sunday night in Sydney — with Nine News pulling the top audience of 386,030.
The Sunday Telegraph’s ­average weekly audience was 1.316 million in the 12 months to March.

1.3 million readers for The Sunday Telegraph? Big deal, The Orstrahyun clocked up a readership of more than 2 million people, and that was in less than one week:

And that was back in mid-April. By late April, The Orstrahyun readership for that AC/DC story had reached 2.5 million, it's now closing in on 3 million. And these figures aren't from a few hundred thousand readers returning multiple times to comment, or read comments, or reactions to their comments. These were nearly all unique hits, or views.

This means The Orstrahyun completely flogged Murdoch media's 'most popular Australian blogger' Andrew Bolt for readership:

And I won't even go into the stupidity of the Murdoch media big-noting itself by claiming it has more readers worldwide (and every Murdoch news site is available worlwide, and its stories are archived by Google, so they come up in Google subject and name searches) in one month than a state-based TV show has on a given night.

 Look at this NewsCorp graphic about the hilarious Telegraph's readership:

It all seems incredibly desperate. Which makes you wonder why they'd be so deceptive about their readership if it was as big as they claim.

What the Murdoch media fluffing stories (and there's been more than two dozen across its Australian websites in the past week, some even paywalled as 'premium content') don't tell you about their claimed readership is this - the total weekly audience they claim for websites like the Daily Telegraph, for example, is based on how many Telegraph online pages are viewed in a given period.

It's not how many people actually go to the website to read it specifically everyday, but how many clicks/views all the Telegraph online web pages get in a given period. This total includes all the links shared on Facebook and Twitter and other social media, all the clicks they get because some old celebrity story still on the website turns up in Google searches, and Google Image searches, and all the clicks they get from other Murdoch media websites linking to old stories housed at the Sunday Telegraph homepage because a celebrity previously covered, or 'More Here' links.

If from all that, Murdoch's NewsCorp can claim a readership of 1.3 million for one publication based on alleged weekly averages, why can't The Orstrahyun claim it has a readership of 2.5 million?

Can, and will.

The Orstrahyun - Readership: 2.5 million.

OK, The Orstrahyun clearly doesn't always get that level of readership action, but that's hardly the point when it comes to fudging readership numbers for big-noting purposes. And the Murdoch media are Yodas when it comes to doing that.

From out of the blue, an online story can attract attention and go completely viral, and that's what happened to this AC/DC story. It got picked up by international media, music sites, new sites, was linked to, and circulated heavily on Facebook, all over the world. It went completely ballistic.

Of course The Orstrahyun doesn't get a million or two online readers a day, but neither do any of Murdoch's news sites. They have huge spikes in traffic, like The Orstrahyun did, and then they use the total numbers (spikes and more mundane daily readership) to average out weekly traffic numbers that look far more impressive than they actually are. Online readership numbers for nearly all news sites, not just the Murdoch ones, are completely elastic.

In case you were wondering, an actual average day at The Orstrahyun draws a few thousand readers (without comment action) and a chunk of those hits is people finding archive stories through Google searches, just like the online Murdoch media gets a fat chunk of traffic from old stories. That's why Rupert Murdoch never lived up to his threat to stop Google from archiving and adding Murdoch media stories to search results. It would have been a huge, unhideable loss of daily web traffic.

Thanks to regular readers for sticking with The Orstrahyun over the past seven years. And hello to all the via Google tourists. We miss you already.

From The Orstrahyun's Archive...

Stop The Hysteria, Demands Hysterical Daily Telegraph

Daily Telegraph Exploits War Heroes To Demonise The Disabled

Daily Telegraph: Anyone Opposed To Abbott Is A Revolting Feral 

Peak Rudd - Daily Telegraph Couldn't Fit Anymore 'Get Rudd' Stories On Front Page 

Daily Telegraph 'Staff Writers' Demand Destruction Of Greens, Yet Again