Charlie Brooker on why the contestants for Britain's Next Prime Minister seem so hollow :

Two-faced contempt is the basic mode of operation for many newspapers: mindwarping shitsheets filled with selective reporting and audacious bias. The popular press is a shrill, idiotic, bullying echo chamber; a hopelessly poisoned Petri dish in which our politicians seem resigned to grow. Little wonder they develop glaringly artificial public guises. Picking a modern leader boils down to a question of which false persona you prefer.

Luckily we don't have that problem in Australia. Our politicians would never develop false personas designed to please the media, before the people. That would be UnAustralian.