Tuesday, August 25, 2009

The Fairfax/Murdoch Merger Grows Nearer

It doesn't sound like it would be legal, but they're open to discussing it anyway :

Fairfax Media managing director Brian McCarthy said he would be "happy to talk" to rival News Corp about charging readers for online news content.

Mr McCarthy's comments came after Fairfax posted a net loss of $380 million for the year to June 30, due to a downturn in advertising and writedowns forced by the financial crisis.

"We're looking at all the options and if that's one of the options we'll look at it," Mr McCarthy said on a teleconference on Monday.

Rupert Murdoch, chairman and chief executive of News Corp, said in August his global media group would start charging for access to online news content this financial year to combat falling advertising revenue.

Mr McCarthy said if News Ltd chairman and chief executive John Hartigan were to ring him: "I'd have a chat and we'd look at it".

"It certainly would be something we'd be open minded to at this stage."
Mr McCarthy remembers the Australian Competition and Consumer Commission :
"There is a group called the ACCC and whatever we do, we have to make sure we're doing it within the law.

"Putting that to one side, as I said I'd be happy to talk to anybody about any suggestions."

The Los Angeles Times reported on its website on Friday that News Corp's chief digital officer Jonathan Miller had met with executives from the New York Times, Washington Post, Hearst Corp and Tribune Company to discuss the formation of a consortium to charge for online news content.
The Murdoch and Fairfax media already both fund and share the content of the Australian Associated Press news agency.
Lucky Homeless With All Their Money And Free Time

This kind of 'Beggars Are Actually Richer Than You!' story used to get an annual rollout in most major city newspapers, it's been a while but it made a spectacular re-appearance on news.com.au just the other day :



The actual story makes clear in the first paragraph that only one homeless person has been found making anything like $50,000 a year, not "the homeless".

Presumably the next time we'll hear about this one homeless man doing well out of collecting donations is when he is mugged or bashed taking his bundles of cash and coins to the bank. The story supplied the address of his city location and the hours when he makes the most money, and how much.

Or if the Tax Office decides to catch up with him.
Don't Take This Peronally, But...

Dennis Shanahan at The Australian is one of the columnists Rupert Murdoch is hoping people will pay to read online by this time next year, even with Evita-themed headline typos :



Turnbull might well be making a recovery in the polls, after declaring that even a Liberal Party leader prefers the Labor Party, but he shouldn't leave it to the last moment to strap on a peronal floatation device.

Thursday, August 20, 2009

Monday, August 17, 2009

One Summer Bondi Dreaming

(I wrote most of this the night before I left Sydney to go back and live in England for another year in late April, 1999. The story is based around real events of the previous summer, living in a crumbling apartment near the cliffs of South Bondi. Not everything happened in real life as described, it's fictional layers over true stories. Names are changed, events exaggerated or compressed)




By Darryl Mason

Summer 1998-1999

It's a November dawn on Bondi Beach. The first official day of Summer, and the cream sands are dotted with more than three dozen sleepers. Not drunk locals, or the homeless. Backpackers. A new breed, doing it on the super cheap. They avoid the usually overcrowded hostels whenever possible, instead they bed down outdoors, on beaches, at bus stops, train stations, parks, caves, the backyards of obviously vacant houses. They network each other over the internet and in local bars as to the best, the safest, places to sleep for free.
Feena is a 19 year old Swedish backpacker. She seems unbothered to be approached at dawn by a complete stranger, asking questions.
She arrived in Australia the night before, late, with her two friends 'Wendy' (Venda, maybe?) and Tanjetta, who now still sleep, dressed in t-shirts and shorts, curled up on blankets, their backpacks as pillows.
"We like to sleep outside," Feena says, unlacing her boots to change her socks, emptying out the sand. "When it's hot like this it's better. We save many money, so we can keep travelling."
It's a bright blue sunny day, the fresh clean light makes everything seem crystal clear. It should be too hot, too bright, this kind of heat should be uncomfortable, painful. But it isn't. You sweat sitting still, and your skin prickles like it's trying to crawl away from the intense burn of the sun, but it feels....utterly fantastic.
I suggest a coffee, Feena nods enthusiastically. Her stomach growls so loud we both laugh.
"Breakfast," Feena coos to Wendy and Tanji, but they are sleeping too deeply to do anything but grunt and wave us away.
"We'll be here," Wendy mumbles through what is probably a German accent and folds her arms over her eyes. We leave them to nuke their flesh under this dangerous sun.


Thick almost cloying smells of rich strong brew...freshly heated croissants, molten jam and syrupy butter mixing together, rising wonderful sugar/salty fumes, catching the breeze, tiny twirls of air currents from the push of the thick passage of people along the Bondi Beach cappuccino strip of Campbell Street...steaming waft of hot milk, the powdered chocolate for anointing the coffee froth blowing out, finer than dust, riding, mixing with the other scents....focaccia toasting deliciously....swirling with the bitter fumes of the already heavy, crawling road traffic only a few feet away.
"I'll have breakfast if you will buy," Feena says, no shame, no guilt, straight-up, as we sit down at an outside table. She's too hungry to wait too be asked.
She will take anything she can get that is free, she says. It bothered her when started traveling, living off complete strangers, shoplifting, haggling with takeaway food shops for double servings for the same price. But not now. Feena has adapted well to backpacker poverty, and it's carried her far on a minimal amount of money. What Japanese tourists spend for one night's accommodation in a swank Sydney hotel will carry Feena through weeks of backpacking.
"My meaning of true backpacking is to eat for free, travel for free, get clothes for free and sleep for free," Feena announces after we order coffee. She explains how she and Tanjetta and Wendy (she met both girls in England) mooched and grifted their way through Europe, for two months, on less than fifteen Australian dollars a day. Food, travel, accom, booze, even clothes, clubs, drugs all gifted from the men they met.
"But we never have to sleep with anybody to get everything for free," Feena adds, almost as an afterthought.
In most of the cities they've visited so far they'd tell the local guys they met ("chose to meet" as Feena says) their terrible tales of the cockroach-dictatorship state of the hostels and how so many horrible men wanted to take advantage of them. The girls would then quickly find themselves being offered lounges, beds and floors to sleep on.
After she chain-sips her freshly-delivered coffee and reads off her breakfast order to a sickly-willow, amphetamine-eyed waitress, Feena explains how it is easier to make sure the one or two guys who live in the house you're crashing over at are okay, and not mutant perverts, than it is to suss five guys, from as many countries, in a unisex backpacker dormitory. She's seen girls younger than her raped in unisex dorms, had had a knife pulled on her once when she tried to intervene.
"Sometimes sleep is safer if you're outside somewhere you can run away," Feena looks down sadly at her coffee, keeps talking.
Feena, Wendy, 19, and Tanjetta, 20, all fresh out of university, have travelled through Spain, Germany, France, Belgium, Italy, England and one beach of Fiji together so far.
Sydney and Australia is a three month Summer stay and while she's here Feena plans to learn skydiving, mountain climbing and scuba-diving. She wants to see Byron Bay, Cairns, the Whitsundays, Kakadu, the Great Barrier Reef. Lots of big plans, like most of the young backpackers who flow endlessly through the Bondi Summer turnstiles, so many plans, so many things to do and places they simply just have to see.
After Australia the three girls will turn back and head up through South East Asia and into China, down into and across India and finally back home again via the bits of Europe they missed on the first leg of their trips. It's like an annual backpacker migratory route.
I offer her and her friends the use of my living room floor. There is a pile of old futon mattresses in one corner for the never-ending stream of 'guests' who turn up on my doorstep. You never realise how many old friends you really have until word spreads that you're living in an apartment overlooking Bondi Beach.
Feena smiles at my offer, but shakes her head.
"You don't look like you can afford to feed and house yourself," Feena laughs. "We'll find places to stay."
Can't deny the truth. Feena is right.
My flatmate Grover and I can't afford any of the three major life priorities anymore. 1) Food. 2) Shelter. 3) Something to cover the nakedness.
He's a musician. I write. He's writing an album. I'm writing a screenplay. Neither of us have a deal, but I did pick up a few grand last month from a wannabe British movie producer who liked a story I told him about growing up in the western suburbs of Sydney. Teenagers and cars and loud Australian rock, he's thinking a Down Under American Graffiti. I'm not sure if what I've already written is anything much, but the pages I fax through to him seem to keep him happy enough. For now.
Me and Grover share a crumbling apartment in Nott's Avenue, Bondi Beach. A few weeks ago I saw a story in the paper claiming Nott's Avenue is one of the top five most expensive streets for real estate in all of Australia. So what the hell are unemployed writers and unsigned musicians doing living there? Lucking it out. Somehow, some way, we are managing to hold onto this last pocket of abject poverty amongst the mega-wealthy. The real estate agent comes by every now and then to remind us that the owner will want to start renovating soon and we should start looking for somewhere else to live.
They'll have to drag us out of this place.
There are no cupboard doors in the kitchen, the toilet has to be flushed with a bucket, the stove was already broken when Grover totally lucked into the place two years ago, the phone's only good for incoming calls, the carpets are abstract artworks of multi-coloured smears, ancient pizza grease and grey-black smudges and the walls seem to cracking wider and wider every day, paint peels like old onion skin when the heat hits extreme.
But, oh God, the view from the windows up here, four stories high. The views from every window, including the bathroom and the laundry, even the toilet, looking down over the IceBergs club to the sparkling glowing blue bay, out across the one kilometre long, soft cream-coloured curl of Bondi beach. A perfect postcard suspended outside every window and from the balcony the whole sky open and huge all the way out to sea.
I'm managing to stretch the screenplay payment out for longer than I imagined was possible, not worrying too much about food or fashion makes this easier. Grover, being an unsigned musician, collects the dole. One week's rent equals about one of his fornightly dole payments. I pay a week, he pays the next. He also sells a bit of hydro-pot to friends who visit, who visit to buy pot from him. Not a lot, not enough to bother any local cops at least, but the sales give him free gear and a few bucks left over for food.
The bonus of living in Bondi, as local restaurants and cafes try to keep the backpackers coming back, is that there are plenty of cheap eats to be found. A free sausage sizzle at a local pub on Sundays; huge yet inexpensive lunches at the North Bondi RSL on weekdays; humongous servings of rice and curry at Terrific Thai. And there's always two minute noodles, rice, pasta, and Vitabrits at home.
After a while of living on such a meagre budget, you don't even notice anymore what you're missing out. You go shopping, but you don't stop to look at the things you can't afford. They no longer exist in your limited cash reality. You do without.
The landlord refuses to fix anything in the apartment, even the toilet, and we can't fix it ourselves without replacing the whole cistren. It's grim, but you learn to time the harder-to-bucket-flush toilet trips into visits to the Bondi Icebergs.
There's still a few months left on Grover's lease, but it's clear now the landlord and estate agent just want us to get the fuck out. They're practically daring us to stay. But I've shared a house with a rock band, and Grover lived in some rainforest up north for six months. We can live without the luxuries like a fridge, a stove, a working toilet. Every other apartment in the building has been 'renovated' and the rent doubled or tripled accordingly. One day soon the notice of eviction will come and we will have to leave this place.
But not right now.
For now we're safe.
Just to last the Summer out...that's the plan.
Three more months, one final Summer of freedom here in this beautiful paradise on the edge of the Olympic 2000 city....The 2000s are going to be fucked up. You can feel something bad on its way, beyond YK2. Maybe a tsunami will claim this beach. Maybe there will be a nuclear war. Maybe a chunk of old planet will find its way through the galaxy to slam us all into another ice age.
Grover and I seem to talk about these things a lot.
Well, he talks, and I stare out the window, at the point where the sky meets the sea, where the dark blue of the water melts up into the blinding blue of the nearly always cloudless sky.
He talks, he ramble-babbles, and I stare, or write, or sleep. It doesn't matter, Grover keeps on punching back those billies, keeps on talking.

Back at the cafe. Feena takes her last bite of scrambled eggs, drains her juice, gets up, thanks me, leaves me with the bill. But that's cool. She'll buy me food maybe one day when I'm hungry, that's the way it works. Or seems too. We don't need to make plans to catch up. We'll run into each other, in the street, at the Regis Hotel, the North Bondi RSL, or on the beach, at the IceBergs...somewhere.
Feena will be around for the Summer, and so will I.

The IceBergs Club has perched on the ragged rocks and jagged cliffs of South Bondi since the late 1920s. A building so old has become a rarity around here, but soon the Icebergs too will close its doors for the final time. Someone has decided, for good reason, that the numbingly gorgeous views the building hogs across Bondi Beach will be the perfect place for a five star restaurant, one of those bars with a glowing wall, a new place for those who can access enough credit to claim they are wealthy to hang out and eyeball each other.
The Regulars of the Icebergs Club, some of whom have been coming here since the club's first decade, know their days of ultra-cheap beers and beautiful views are numbered. They have been promised a place in the New Club to continue their daily vigil of drinking and talking and staring out the windows, but nobody really believes it will be even remotely the same as it is right now.
Through the windows, glorious bodies gleam along the sand, showing more and more flesh each year, as one of the oldest regulars explains. He remembers when Bondi bathers were bloomers to the knees and long sleeves. From these windows, he's watched the fashions of generations come and go. He's seen the tides climb higher and higher up the beach, higher every year he reckons, eroding the sands away.
Out there, across that beach, that fucking beautiful beach, everything changes.
But in here, inside the main bar of the Icebergs, nothing much changes at all. People get older, some die, some of his oldest mates disappear into nursing homes, the little kids of locals are one day asking the old timers about the day a sandbar collapsed and killed and injured dozens, and before they know it, those kids are standing alongside the old timers, drinking a beer, talking about marriage, and surfing of course.
Nothing really changes here in the IceBergs. Not until the renovations begin. Then everything changes. It will never be the same again.
Borrowed time - it ticks away at twice the normal speed.

"This beer is going down like Mother's Milk," he says, still shining from the surf. He is young, a semi-legendary wave rider, and the other Icebergs Regulars nod to his choice of words.
"It always has", says another elderly Regular, his face baked to tan-leather by decades of Bondi summer sun.
For a moment, this old man finds himself in one of the old club photos hanging on the walls. He proudly points himself out to me in the sun-faded pre-World War 2 image.
He's standing in a line with his friends on the edge of the IceBergs ocean pool; they are teenagers, grinning, young and fit. Friends who are mostly gone now, dead, moved away, he says, then sadly adds "or in those bloody time-to-die old bugger homes. They won't get me in one of them. I'll bloody die right here with a beer in my hand."
The other Regulars agree that right here would indeed be a very fine place to keel over and stop breathing; that to go like that, draining the last of an ice-cold schooner on a hot day in the cool shadows of the Bergs, would be the ideal way to die.


Most of the thirty or so surfers out here this morning are 20-something males and terminally unemployed. But they aren't dejected by this reality, they accepted it a long time ago. And they manage to make the most of it.
They do not wake every morning with a sudden jerk and heart palpitation to the electric shriek of an alarm clock. They rise when they choose, or when the waves call most invitingly. They slum around, smoke their pot, eat their big bowls of Weetbix and bananas and bowls of fresh mango, they slurp their sickly-sweet coffee and take their time getting out into the new day. The real surfers are long gone by the time these guys reach the waves, or what's left of them.
They have no money, but still they can exist here. They find a way to get by. Some of them tell me, yeah, they eat, just not everyday. They drink, sometimes, they surf most of the time, they fuck backpackers, and they sit around a bucket bong when the skies are grey and the waves are shit.
There are few waves today. But that doesn't matter.
Crash and his two mates are too stoned to stand up on their surfboards anyway. They come out here not always to surf. Just to bob around sometimes, lie back on their boards or stare down into the water, sometimes watching for sharks, and they talk. Stoned talk. About the surf, about other surfers, about the easy English backpacker chicks, about drugs they've had, about drugs they're going to get. Hours of talk like this, between the occasional set of something surfable. The sun is even brighter out here than it is on the beach, and occasionally it reflects off a ripple and blinds you good and solid.
"Wanna go another scud?"
Paul is asking Crash this question. Paul is the singer/guitarist in the band Crash plays bass for, the band that has been together for a few years, but never seems to actually gig, or record, or even write songs. Crash does wanna go another scud.
"Scuddly-duddly," he says. "Fire that fucker up."
Stu, the drummer in their band, is disinterested, staring out at the horizon. Other riders hear the talk of 'scuds' (long fat joints) and paddle themselves closer to our circle.
From within the left sleeve of his wetsuit, Paul slips out a long, thin plastic container. It was once an airline toothbrush holder, now it's a waterproofed joint storage unit. Paul fishes the joint out and into his mouth without touching it, attaches a crocodile clip so our fingers won't get it wet, then strikes one of the matches also stored in that little case. He sparks the scud into life.
Crash, Stu and Paul not only play together in a band that never seems to rehearse much either, and they also share an apartment back off the beach that is so....gritty that it makes the one I'm sharing with Grover look like a fucking palace.
Their conversations out on the waves, as the scud is carefully passed around, have a well-worn ring to them. Lots of big statements, few questions.
- "Don't take any shit from grommits Stu, they get on your wave, you spear 'em with your board. Only way the little fuckers learn to respect your ride."
- "She's like, 'you gotta wear a dommie', I'm like 'fuck that, my dick don't wear raincoats for nobody'. So she gets all peaked out, says she's goin' home. I'm like 'well fucking go then!' but she changes her mind, right? Like that. Starts in with the 'please let me stay pleaseletmestay', I'm like 'well get your gear off and I'll throw one in ya', right?"
- "They build that railway station down here and these waves are gonna be packed with hundreds of losers. The whole beach will be chockers, everyday. And all those models and actresses back there who get their tits out for the sun, right? they'll stop doing it, or go to another beach, 'cause then there'll be thousands of pervy dudes hanging round, freaking out over the all day titty show."
It's Guy Time out here on the waves. Serious Bloke Talk. Do they believe each other's stories?
Does it matter?
Fuck, no.
The joint goes from Paul to Crash then to me. There's a moment of stark terror when I almost drop it into the water. You can't fuck up much more than that, and I'm relieved to take a few hits and get it out of my hands again. Nobody wants to be the fucking arsehole who drops a joint out here. Bummer time.
New Year's Eve is long gone, a blur of faint memory. Late January now, and the summer heat is breaking weather records. But the sun becomes addictive, the searing of skin feels good, we are told the Sun Is Death now, but nobody really listens. The attitude is, 'Who gives a fuck if you get skin cancer when you're an old cunt'?
The sun is shining, the sun is for now, to be soaked up, absorbed. It feels like this Summer will never end.
Crash, like a few dozen other local guys in their 20s, haunts the backpacker-ridden Bondi bars on and around Campbell Avenue. Shitholes like the Bloodbath (a local hotel renowned for its brawls), the Regis, the Beechwood cafe. They are guys on the hunt, and the Bondi Savannah is crowded with game.
"I try to bang the continental Euro-babes mostly," says Crash. "For the challenge. It's harder to wrangle a Swedish babe back to your place, than to nail some pommy scrubber."
Paul and Stu nod.
"It's weird," Crash continues. "You can always find some English chick at closing time, pissed out of her mind, hanging round, like she's waiting for some Australian guy to pick her up and give her one. You don't even have to try much with the English chicks. They're always up for it. They leave their boyfriends back there in that grim shithole and come over here and bang their way around Australia."
What's the attraction of Australian guys for the English girls? I ask Crash, and he is ready with his Theory, one upon which he seems to have spent much time speculating.
"It's the Neighbours/Home And Away fantasy thing of Australian men. It's a teenie-girl fantasy thing to them to come halfway round the world and fuck one of us... I don't understand it, but I dig it. You see dudes like automatically checking their pocket for condom-machine change as soon as they hear that the chick they've just eyeballed is pissed up and English. They know they're gonna get a root, definitely!" Crash laughs.
When the joint is gone, and the paranoia is in full-force, we regularly check the water beneath us to make sure sharks are not cruising, readying to take a chomp out of our boards, or out of us.
It never happens.
There hasn't been a shark attack on Bondi Beach for almost sixty years, but the possibility never truly leaves your mind.
Stu says he's heading back in. He wants to grab a shower and get down the North Bondi RSL for a $3 weekday lunch. The best feed bargain in the city, but few Sydneysiders seem to know it's even there. You will, however, always find backpackers in the line, plate in hand. They somehow, always, seem to know where the good, cheap food is to be found.
Vegetarian Lasagne, or T-bone, or veal/chicken schnitzel, with a steaming mound of mashed potatoes and gravy, a bowl of salad with sweet chilli sauce, and schooners of beer for two dollars.
This day that had started so hot and bright is now greying under dark silver clouds that none of us noticed had quickly moved in. The water melts from inviting-tropical blue to a threatening icy black beneath us. Steel blue waves crash down hard on inexperienced surfers, rolling and washing them in a wall of foam and churning sand back towards the beach.
It's time to get out of the water.


It's early February now, hotter than ever, Jesus, like holidaying on the fucking sun.
Mind drifts off and I watch the flow of people side-stepping the tiny footpath cafe table I share with Wendy, the (German? I never did ask) backpacker. She never has much to say, and when the heat hits like this, my mind shuts down. We've got nothing to say to each other. We're just hanging out.
A parade of maybe-one-day-they-will-be-famous actors and models patrol the strip, some in bikinis, some wrapped in towels, shoes and thongs are always optional.
Wendy watches me watching the girls for a moment then goes back to writing her postcards. When we're walking back to the beach later, to meet up with Feena and Tanji, and their eight other Eurobabe friends who daily gather to try and sun themselves darker than the indigenous who lived on this beach for tens of thousands of years, Wendy she shows me the postcards. I flick through them, catch lines here and there, noticing how excellent her written English has become in barely a few weeks : ...'but you never want to sleep when everyday and everynight is best party in the world....we are so alive....everyday perfect, everyday filled with sunshine and laughter and friends....but you stay here too long and you get caught up in this tiny, tiny world....I'm sorry I didn't ring you at Christmas, I'm sorry I forgot you while I've been living my dream....'
The screenplay I've been working on is almost done, and the producer is waiting for the last five pages. If he likes those as much as he liked the rest, he says he will option it and pay me to do another draft, then he wants to get it out to agents. This isn't the first time I've heard this kind of thing, so I let him live out his movie-making fantasy through a screenplay that will probably never get made, I'm getting paid something, as tiny as it is, to write, to keep writing, and that's enough for now.
Wendy waves goodbye as she runs across the hot sand to her friends. Feena waves at me, and motions for me to come and join them for another afternoon roasting in the sun.
But I've spent too many days already lying around this beach in the middle of a gaggle of jaw-droppingly beautiful Eurobabes, coping dirty looks from suburban boys who can't fathom what the hell I'm doing there with all those girls. That's fun in itself, for a while, but today I've got places to go, people to see, more time that urgently needs to be wasted, so the writing that is due will take on a sense of dire urgency that always sparks the true inspiration.
Fucking hope so, anyway.

In his sand-strewn apartment, in his clothes-and-damp-towels draped bedroom, the air stinging with mildew and sweat, Crash has a world map on his wall, with little flags pinned to eighteen different countries; thirty-seven different cities. I ask what the flags signify. He grins stupidly, then explains that every pin on the map marks the home locale of a backpacker chick he's picked up in Bondi. He has a pin laid out on the table, ready to go up on the map...Tonight, maybe a new country, or so he hopes.
Hope.
Crash, like so many other young people in Bondi, particularly the musicians, writers and actors, seem to live in an existence composed almost solely of hope.
Crash hopes to get laid more, hopes to get a record deal, hopes to make millions, hopes to get out of Australia, hopes to tour the world, hopes to pay his rent tomorrow, hopes to be able to score some decent green. Hope, hope, hope.
Almost anywhere else, it would be gutting to live in such desperate hope after five or more years, but here in Bondi it seems to be much easier. How can you feel like your life is crap and going nowhere when you are living in such a beautiful, world-famous and now increasingly expensive beach community?
But Stu, Crash's flatmate, confesses that all the good points, and there are many, to wasting through another Bondi Summer, still dreaming, doesn't keep up the blinds forever. Stu wants to leave Bondi, soon. He knows the good times will not, cannot, last forever.
The afternoon slinks by outside the musicians ground floor, back-of-the-building, apartment. No view from here. Just trees, a fence, a glimpse of the sky between houses. More billies. More silence, then bursts of conversation that fade as quickly as they arise.
Crash and Paul and Stu have funny-sad arguments about the band and their own drug intake, their futures, their demo tape, the talent and potential of other musos in the area versus their own, if they should record their unwritten album in a studio or on home-recording equipment in the apartment. Or even do it acoustically on the beach at night, with twenty friends as the audience.
I ask them how their first gigs together went down. They look at me blankly. Besides a busking session at Circular Quay and a few rough jams at local talent nights, the trio have yet to actually, officially, perform together as a band. Anywhere. This is almost five years into the band's existence.
But aren't live gigs the most important kind of groundwork for a rock band?
Stu nods, but Crash and Paul shrug.
"You can break out real quick now," says Crash. "Don't even need to gig. Just gotta get the songs recorded. A few people from round here have sold songs to American movie soundtracks, for like $20,000 a song, plus royalties."
"Spice Girls," Paul says admiringly, from a strictly business point of view. "More than twenty million albums and a hundred million pounds in two years. Good marketing, man. The sweetest. An all round top marketing package ramming mediocre product to the top of the charts."
Crash nods enthusiastically. This sounds much easier than slogging their way to fame through hundreds of hard, shitty gigs like The Angels or Cold Chisel had to endure to build their audience, to secure their legend.
Paul brings up a story he heard of how US ex-record company execs are signing up young, unrecorded musicians, singers, songwriters, and are putting their careers, and future potential earning power, on the stock market. Self-funded, no record companies, each song or album then leased out to smaller labels, or sold direct to the audience over the internet.
Yeah, maybe in a decade, but who is doing this right now? Paul heard about it all from another Bondi muso, so that's as good as truth to him.
The trio nod along to each other's fantasies and loose themselves in more dreams of what life will be like when everything comes good for them, and they get the record deal they know is out there, right now, trying to find its way to them. After they write some good songs of course, after they get the live show together, play live together
Today was going to be a band rehearsal day, but....
There is always something else to do. A coffee at a cafe, a beer at the 'Bergs, a booze soaked lunch at the RSL, a surf, another long afternoon of punching billies, a jam with other local musos "happening somewhere, but we have to find this guy and then get him to get this other guy to give us a lift there, with him, cause he's got awesome amps."
There's no left time for things like writing songs, recording, rehearsing, gigging and promoting their band.


It's after dawn now, and there should be stunning, gorgeous early morning views of Bondi from the living room and kitchen windows, but the curtains are drawn tight, the rooms dark.
There are four backpackers sleeping in the living room, another on the floor in Grover's bedroom. We charge them $10 each night to stay here, but they have to be gone for the day by 9am and not come back until early evening. Suits them all fine. We undercut the hostels by $10-$15, and Grover has said he might start sleeping in the living room, too, so he can put six bunk beds in his bedroom and rent them all out. He's already done the maths. With six in his room, everynight, we'd be free-living here and making another $120 or a week to split between us. The broken toilet was fixed by one of the backpackers, a German guy who turned up late, slept five hours, found a way to bodgy up a solution to the toilet problem in the early morning, before departing.
Feena is here, for a few days. So are Tanji and Wendy. They spend all their days now lying in the sun on the beach. It's already the beginning of March, and none of their travel plans have come to fruition. Whole weeks have disappeared at lightning speed. Most of their money gone over night-club bars and into local E dealers' pockets. They sleep until the day is warm, then lie as still as corpses in the baking sun for two or three hours, a dip in the ocean, then yet another afternoon back on the sand, then they hit the local clubs and bars until midnight or later, playing pool, meeting guys, getting toxic-drunk on whatever whoever is willing to buy them. They always seem to find some guy with the cash to get them hammered. This goes on, and on, day in, night out. Time, dates, soon lose all meaning.
We have a barbecue on the tiny balcony. Stu and Paul come over, Crash is up the coast at a family funeral, a few of mutual friends are also here, they got the meat, and the drugs.
There's only a few precious hot rocks for the barbecue left, so we use bound logs of newspaper, cardboard, old wood from the crumbling kitchen cupboards, and three cans of zippo lighter fuel.
Soon enough, the fire is raging, but nothing cooks properly of course. It's all flame, no heat.
Then it's all smoke.
The smoke pours heavily, twisting off in a long column, away from the building. Thank God.
But then it breaks into a wide cloud and blows back in through the open balcony doors of those who live above us, and below us. We ignore the angry yells from the neighbours, and turn up the stereo when they start knocking too loud on the front door. I keep telling myself I'm only still living here, in this shithole, because one day all these experiences might make a good book. I convince myself that this lifestyle is actually some kind of reportage for a future writing project. But I'm stringing out the hard return to reality for as long as I can.
Like Crash, like Paul, like Stu, like Grover, like the Eurobabes.
People pass by down below on Nott's Avenue, they stare up at us as we kick back on the balcony, tilting icy beers to our mouths, and they seem to be wondering just how the hell a bunch of degenerates like us can afford to stay here, right next door a multi-millionaire like James Packer, in a place with such magnificent views, so very close to the beach.
We wonder this, too.
And often.


A game of touch football on the beach at sunset in early February.
Me and Grover and Crash and Paul and Stu square off against young guys from Ireland, the US, Scandinavia, Germany, Holland.
We ignore the touch-football rules and tackle them hard and brutal. We almost remove their heads with illegal head-high tackles, then drive their faces deep into the hot sand. We hit them with running shoulder charges that knock them back five feet. They get the shits in the end, and leave. But the girls who gathered to watch, they stay.
Crash and Feena have somehow managed to not meet before the football game, or at least, if they have crossed each other's paths in post-midnight bars, they don't seem to remember.
So Crash meets Feena. Crash invites Feena out for dinner and drinks, just the two of them. Crash takes her to Terrific Thai in Curlewis Street, where you can score a huge entree and rice for less than four dollars. Then once it's dark, he takes her for a walk around the cliff path to Tamarama Beach where they polish off a half bottle of cheap bourbon. Feena and Crash (he tells me later), stop in the cave under the lookout along the coast path for a joint. You can see the whole bay of Bondi from that cave. I used to sleep there sometimes, back in the early 90s, when Kings Cross was just too fucking ugly to take for another night.
So Crash fucks Feena in the cave, then she passes out. He steals $40 out of her purse and leaves without waking her.
The next time Crash sees Feena in the IceBergs he gives her this look like he maybe once knew her ten years ago, but he can't remember exactly who she is, what her name might be, or what they could have done together. He gives her a vague smile of recognition, then completely ignores her. Feena is used to this. She doesn't care.
There have been worse guys than Crash....


Feena wears the look of the utterly desperate as she comes back from the city. Her father has canceled her already maxed out emergency-use-only credit cards, and in a rage demanded she return home immediately. Her friends Tanji and Wendy went back last week.
Feena also confesses that she has been pissing painfully for more than two weeks now - for some reason she thinks I want to know such details of her private life. In the city, at the doctor's, Feena found out why it burns when she takes a piss. She thinks Crash gave her herpes, if not the first time then one of the other times, she thinks, she can't be sure if it was him. Too many guys.
In an echo I can hear Crash laughing about the backpacker chicks he says he has sent home with a "permanent Bondi souvenir".
Feena bursts into tears. She flies home the next morning, but she has to be at the airport by 6am, but she doesn't have enough money to get a taxi or even a bus, nothing for drinks on the flight home, or touristy shit for her little brother, nothing for food on the nine hour stopover in Osaka.
"Please help me," she begs, but I don't have any money to give her. The screenplay is finished, the wannabe British movie producer hasn't been heard from since he received the last draft. I'm working in a bar, but the shifts are few and far between, as the summer ends, and the tourists leave, the work dries up. The real estate has told us we have to be gone from this apartment soon, a few weeks at the most, the owner has big plans for the renovations and wants to get started as soon as the loan goes through. I tell Feena to help herself to whatever food she can find, but there's not a lot of that either, maybe some plain rice and porridge and bayleaves and cinnamon and prehistoric pasta. A bottle of soy sauce. Somewhere.
Feena goes back out to sell all the CDs that have soundtracked her Bondi Summer Dreaming to a second hand record shop. She'll probably get enough for a bus ride to the airport, a meal there, maybe an 'Australia Is Awesome' t-shirt for her little brother from one of the tourist junk shops there.
She's cleaned out.
"I sold the car my dad brought me before I left to come here," Feena says. "I quit my job, I gave up my apartment...I gave all my furniture to my friends....I don't have anything left. My father said I have to work for him to pay him back for the credit cards. I have to move back home again...."
She sags under the weight of the reality she will soon have to deal with.
"I thought I'd meet some nice guy and stay in Australia and get married."
I nod, shrug, watching the surf from the window, waiting.
She leaves with her bag full of CDs.

Feena's crying again as I lug her huge suitcase down the stairs and out to the street. She sold all her CDs and the guy in the record shop took enough pity on her and gave her an extra $20. It's enough to exchange a bus ride for a taxi.
The coming dawn is blood red, peaking through the black night, eerily beautiful.
The taxi driver stands by his car, staring at us, impatiently drumming his fingers loudly on the metal.
"I don't want to go home...." Feena mumbles, but I'm still half-asleep, so it's sort of like dreaming. "I hate it back there. I want to stay here...."
She's about to say something else, but I open the back door for her and give her a quick hug goodbye. Feena promises to write and come back to Sydney soon, but it's doubtful if she'll do either. And who really cares anyway? People drift in and out of your life, some stay longer than others, the rare few become true friends.
She slept in my bed last night, I was out on the futons. I think of her lying scungy on the sheets, riddled with Crash's super herpes, and I wonder if I should wash them or burn them.
The taxi pulls away, Feena waves frantically from the back window.
I'm about to head back to the futons, but I notice a police boat doing a lazy sweep of the bay, its spotlight flickering across the rocks, the points, the shoreline, the path of the light seems lazy, half-hearted, disinterested. Whatever they're looking for, they don't think they're going to find it.
A police car is parked on the promenade, lights flashing. I go for a closer look.


Crash and Paul are standing near the skate ramp, on the edge of the beach.
They are sullen, slumping statues, staring alternately out to sea or down at their shoes. And they don't look at each other, at all.
One of the two cops leaning against the car flashes his torch at the police boat and it toots back, then surges out of the bay.
A few other people stand gathered, in small groups, along the promenade, maybe a dozen in all. A few more down on the waterline. The cops are talking about why someone would be stupid enough to go swimming at night after a hit of smack.
Stu, the bassist, is the missing swimmer the boat was looking for.
I mumble a hello to Paul and Crash, but they don't notice, too caught up in their own nightmare-realities for now.
""I have to tell his mother," Crash is whispering, like a mantra. " I have to tell his mother, I have to tell his mother...."
Time to get out of here. Back to bed. This scene is way too heavy.


Late April. The eviction notice, finally, slides under the door, it is followed by a court summons, for Grover, a handful of other papers and long forgotten bills that are also quickly screwed up and tossed into the bin.
Push it all away, pretend it doesn't exist.
The electricity was cut off a week ago. A mate of Grover's from Queensland who is about to join the migration of mine workers to Western Australia, is staying here in these last days. We use candles, bags of ice in an old esky to keep stuff cold, mostly beer.
The night lights of Bondi and the moon on the water are even prettier without television and electric illumination.
We sit in darkness and watch an incredible storm barrel in from far out at sea, swamping the beach with slamming waves, primal-terrifying bursts of thunder and great huge splinters of hot-pink lightning.
"It will never be this good again," Grover whispers. "You know that, don't you?"
I know what he means.
We're all leaving here within days. Grover's decided to head to WA with his old mate and find work there. The British movie producer wants me to find my way to England where he thinks he is close to setting up a deal for another movie script we came up with when he got bored with the American Graffiti in the western suburbs thing as I assumed he eventually would.
Summer is gone, again, and Bondi doesn't feel the same anymore.
Stu's death seems to have poisoned everything. Before Crash wandered back home to his parents house in Queensland, he kept saying, over and over, "We had it too fucking good for too fucking long, someone had to pay." It sounded like a line from a movie we'd watched a dozen times but barely remembered, except for the good lines.
There is still talk of a train station for Bondi, new developments, apartment blocks, high-rise office buildings towering over the beach, and a hundred renovations of shitty old apartments like this one.
A lot of wealthy people are moving into Bondi, and they want to change everything. Change Bondi, the whole face of it, but not just its appearance. More people move in, more tourists flow in, and they will change the social landscape. More locals will get jack of the tourist families crowding Campbell Parade and the soaring rents and will leave. And the sense of seaside community that only a few months ago felt so strong here, so fucking ingrained, the community of old and young people just living their lives without worrying too much about what the rest of the world is doing, or who's earning how much, it will fade away, dissolve away, it's already begun.
What was once a strictly working class village for almost a century - on the edge of Australia's biggest city - all of what made Bondi Beach feel so special, so downright majestic and rare, will be lost forever.
More trees have been removed from around the beach, replaced by slabs of concrete, a bigger carpark is coming. Dodgy but cosy little cafes are being stripped of everything old and refitted with chrome and mirrors and those stupid fucking glowing walls.
The beach is still the same, but it already looks different. More like a postcard reality.
Campbell Parade has just had its first arrests in as long as anyone can remember for hookers working the strip. The Kings Cross crowd, driven out of their old digs by soaring rents and police actually policing, are relocating here. So many familiar old faces you hoped to never see again. Someone got shot the other evening. Gun fire seems to echo in through the windows every few nights, it's nowhere near that often, but it seems like it.
Most of the backpackers are gone, for now, favourite cafes and restaurants are either closed for the best part of the day, or shut down completely for renovations, and shops that so recently hummed with life and noise now sit empty, or are down-trading, casual work is gone, the bar jobs are gone.
And everybody, it seems, is selling hydro majestic gear now.
Grover had a good thing going for a while, but it's over. The deals are shittier, but cheaper, and Grover can't compete. That's why he's bailing for WA.
The party's over.
Fucked out, blown out, wasted away. As was intended.
The weather is previewing the harsh winter to come. It grows slowly, almost reluctantly colder, like a tired old man not wanting to get up from his snug warm bed.
The sea most days seems dark, steel blue and terrifying.
It will never be this good again.
And maybe it's not supposed to be.
Life goes on, gets on, and you either catch up and jump aboard, or you get left behind. Some of the same breakfast-wasted surfers will be bobbing on those waves barely changed a decade from now. The question is whether they will care about all the things they missed out on.
The desire to stay, to find a way to never leave here, like the old blokes in the Icebergs, is still strong, a gnawing temptation.
But this dream is over now, this One Summer Bondi Dreaming is done.
The front door of the apartment clicks shut for the last time.
Wake up, reality is waiting.


Saturday, August 15, 2009

Thanks for all the great comments. Sorry about the moderation business. I'm still getting fuckwits trying to embed defamatory comments about those most likely to engage legal action in old comments (like two months or a year ago) hoping I won't notice until it's too late. You don't have to use much imagination to guess who might be inspired, or driven, to employ such dirty tactics. These are very desperate times for some, while for independent bloggers like me, it's the start of an exciting new dawn, and lots more readers.

For the next week or so, moderation will be on. Sorry about that, but it will only be for a short time.

Unlike those living under the delusion that people will pay to read blogs, I am the only moderator here and my grasp of what is and what isn't defamatory usually depends on how much I've had to drink or what other substances consumed, or a combination of both (or is it all?).

And thanks for the dinner invites. I'm up to about 65 now via Twitter, comments and e-mail (darrylmason@yahoo.com).

The only downside of demanding free dinner invites instead of paying to read this blog is what happens when I take you all up on your generosity. Hint - I don't like to eat with utensils.

I'll be publishing a long piece soon, maybe tomorrow, on a summer I spent in Bondi in 1999. I'll leave it up for a couple of days because it does go on a bit, but I hope you like it. That Bondi is well and truly gone now, so it's a bit of a blast from the past, particularly for those who knew Bondi back then, they might be reminded of some people they used to know. The worst of it is absolutely true, though names have been changed to protect the guilty and the moronic idiots who should have fucking known better.


Paywalls For Murdoch Bloggers?

"No. NO. N.O. Nope. Nah. Never. Ever."


By Darryl Mason

Yesterday, we had a look at the responses in comments at Andrew Bolt's blog to the announcement that Digital Rupert wants everyone to start paying to read his 'quality journalism', and presumably blogs as well.

Murdoch wants his star online writers to pay their way now, they have to prove their worth by showing that they have plenty of loyal readers who will fork over some cash to get access to their thoughts and insights and research.

When The Professional Idiot asked, whaddayathink? 99% of Boltoids responded "No!"

In short, the 'Step One : Gauge Public Reaction' exercise in slowly introducing thousands of Andrew Bolt readers to the 'You Will Pay!' model was a Total Fucking Disaster.

So then Tim Blair, casual blogger at the Daily Telegraph, took a shot at finding out if his readers will now pay for what they've been reading for years online for free.

According to Blair, the installation of pay walls across the Digital Rupert empire....
....might happen more rapidly than people expect. You all up for payin’?
Cue a Total Fucking Disaster Part 2 as dozens of Blair's most dedicated readers and commenters, those expected by Digital Ruper executives to be the likeliest to pay, crush dreams of healthily profitable blogging :

"The short answer is: never. I’ve never paid for on-line content and never will."

"Nope."

"No."

"No."

"Sorry, not paying. Ever."

"You all up for payin’? No."

"tell ‘em their dreaming."

"NO There are plenty of other free sites around."

"People won’t pay. They just won’t. It may suck, but there it is."

"I’d be disappointed if I was asked to pay for access to a blog and probably wouldn’t, with all due respects to your talents, Tim."

"No."

"Hell no"

"Nice blog you’ve got here, Tim. Pity if something should happen to it."

And my favourite :

"I’m getting a very strong 'Super League' vibe about this whole idea."

After dozens of utterly negative comments towards the possibility of Blair stepping behind a pay wall in Digital Rupert's NewsOTainment Online Fortress, Blair's very good friend 'WB' dropped by and, what a shock, announced that 'You Will Pay!' is damn good idea, actually :

"The point for Rupert I guess is that ad revenue is just not enough.

....he’s having to turn his mind to charging and I am having to turn my mind to paying for the content I access multiple times daily and currently for no more than my ISP and mobile phone charges.

I love online content. It rocks for the most part. And I think it has value that should be paid for to the authors and creators of it. So I kind of hope Rupert gets this up..."

'WB' was all but a lone voice backing 'You Will Pay!' in all those pages of negative comments :

"No. N.O. Hell, no."

"You all up for payin’? Nope!"

"Ha! Dream on."

"You all up for payin’?"

"Nope"


Tim Blair has the same fundamental problem that Andrew Bolt has. Their thousands of readers might yet come round to the idea of paying something each month or year to read their blogs, with plenty of incentives, but they most certainly will not pay while Bolt and Blair remain a part of the Digital Rupert empire.

Many Blair and Bolt readers have no love or loyalty for Murdoch, and they don't appear interested in the rest of Digital Rupert's world of content. They don't want their money being used by the Daily Telegraph and Courier Mail to denigrate society with celebrity porn filth and art wank, helping to fund the cursed leftie Obama & Al Gore faithful cheer squads they appear to believe have infested the news rooms of virtually all the Australian news media.

For someone who was in the vanguard of Australian bloggers back in the dark and turgid days of the early 2000s, this must be quite a monumental moment for Tim Blair. It's certainly an extremely significant event in the history of Australian blogging, for professional bloggers to turn to their audiences and hold out a permanent begging bowl.

But can the 'You Will Pay!' model be made to work?

The very concept of a blog has to change. It can't just be a text blog anymore. A 'You Will Pay!' site built around one journalist, or opinionist, will have to thumping with content, video, audio, decent search engines to trawl the archives, and plenty more to turn something that was free into something that costs money.

No readers of any Australian blogs seem to like the idea of the blogs they like being moved behind pay walls, and why should they? It clearly means a lot less other readers and commenters. The community of readers built up around a blog with lively comment threads will always be decimated by the shift from free to pay for access.

Like bloggers, prolific and verbose commenters love to know that the blog that they're spending time and thought commenting at is actually being read by more than a few dozen, or a few hundred, people.

These commenters like the big audience that a Bolt or Blair blog site provides. They're not going to have that behind pay walls. They know that. As many at Bolt and Blair's blogs have already pointed out, a 'You Wil Pay!' blog becomes like a private club, with limited attendance, and the same old people coming back every day until the club closes due to extreme boredom.

Seriously, what's the point of dropping landmine comments at Digital Rupert blogs baiting Stupid Lefties by claiming they frothingly fantasise about a four-way with Hitler, Stalin and Mao, if a pay wall means that no Stupid Lefties will be reading such witty utterances?

And to top it all off, there will also be no more anonymous or alias-only commenting under the Digital Rupert New Media Order. Tim Blair is also preparing his readers for that alarming prospect.

Regardless of whether pay walls go up around the Blair & Bolt blogs, a Digital Rupert ID system for commenting is on the cards. Digital Rupert wants to data-mine readers and give the information culled from registrations to advertisers and marketers. It's all part of the Digital Rupert strategy to allow advertisers to "target you across multiple platforms". Sounds painful.

To finish, another sampling of the 100-plus negative comments Blair received when he dared to ask his readers, folksy-style, "You all up for payin'?":

"Nope. Two things I would never pay for - and online news is one of them."

"Tim - I’m also going to have to say no. Sorry."

"I’m afraid not, Tim. For all the reasons listed above."

"You all up for payin’? HAHAHAHA......HAHAHAHAH....GASP.... HAHAHAH wait, you’re serious? nope"

"The concept of having to pay to read this blog is very amusing."

There's a lot of Murdoch execs, and journalists, who can't see the funny side of the prickly predicament they're now in.

A media empire is crumbling, gushing billions, losing audiences, and perhaps most crushingly for Rupert Murdoch himself, Losing Influence. Murdoch lost truckloads of money keeping The Australian in production through the 1980s and 1990s because he knew he could influence and control the government of the day with a national broadsheet read by the country's most powerful business leaders, politicians and ruling classes. Those days are over.

To save his fortune and his business, Murdoch will dare to lose one million online free readers to suck some bucks from 1000 who are willing to pay.

These are desperate end days for the Murdoch media empire.

Murdoch has to find readers who will pay. Millions of them around the world to stem the massive losses, even after he shuts down the printing presses for the last time.

And where are all these people who will pay to read what they used to get for free?

Nobody seems to know yet.

Tim Blair and Andrew Bolt went looking and they certainly couldn't find any.

Except for 'WB' of course.


Go Here For More Stories On Digital Rupert, Paywalls And The Fall Of Newspapers

.

Friday, August 14, 2009

How To Kill A Blog In One Simple Step

The Professional Idiot Shyly, Slyly Asks : Will You Pay To Read My Blog?

The Answers Are Unanimous & Ugly


By Darryl Mason

The anticipation builds for Australia's media corporations and hundreds of nervous journalists. Will readers of Fairfax and Murdoch media pay to access the content they now get for free? Will a You Must Pay! system save Australia's corporate media from crashing and burning?

I'll guess we'll see, with both Murdoch and Fairfax now having announced plans to introduce charges to access some of their online content.

And so a carefully worded proposal from The Professional Idiot to his readers, and the dozens of commenters who supply much of the overall content of his blog, is floated under the ominous heading A Warning To You.

In this proposal, this delicate testing of the waters, The Professional Idiot asks "think it will work?" as he embraces the Digital Rupert New Age Of NewsOTainment mantra of convincing people they should pay to read Murdoch media news and blogs.

The answer from the Boltoids is unanimous, from the casual visitors to the diehard Andrew Bolt true believers and obsessive compulsive commenters. Fuck No, Rupert. We Won't Pay!

It's a nervous time for Murdoch execs and Rupert himself, along with many hundreds of Australian employees, they lost a lot of money, ad sales are down anything from 20-40%, or more, they have to give away thousands of copies of the supposedly blue chip asset, The Australian, everyday in the foyers of dozens of office towers in Sydney, Melbourne, Brisbane, to keep advertisers happy, the old business model is rivering blood. They're fucking scared.

A few years back, Rupert Murdoch looked at the blog phenomena and decided that kind of content was going to become a big part of the new digital media future he was reluctantly forced to quickly try and get a grasp of.

Rupert Murdoch loved that prolific comments provided so many hits and free content for blogs, and on news stories. He was overwhelmed by the idea that there were all these independent bloggers doing what they did for free, for free! not like all those real journalists with their demands for....expenses and....sunlight and.....chairs, and all the rest of it. Rupert seemed to understand a few years ago that the blogger provided the starting point, the ignition switch, for the comments to flow, adding content, drawing readers back again and again, even if they weren't commenting, just to read what everyone else was saying.

So snap up a couple of independent bloggers, turn columnists into sorta-bloggers, and load their pages with ads. Oh, wait. The arse just completely fell out of ad revenue. Fuck, look at it go. Okay, what now? Let's make 'em pay!

Rupert fantasised, or believed the exciting blitherings of some 22 year old digital maverick who convinced him, either in all seriousness or in jest, that one day people will be happy to pay to read blogs. Yes, they will. They'll pay to read them and still write pages of comments for free. And they'll do it happily.

This idea must have been particularly tasty to Rupert : they will pay me to contribute free content to my media sites which I'll then charge others to read! Brilliant!

Well, if Rupert Murdoch did believe some scenario like that, he can forget about it right now.

That business model is already bagged and slabbed.

The daily readers of The Professional Idiot, the most popular (at least as far as hits go) of all the Australian Murdoch blogs, have filed their complaints about soon having to Pay To Read, and the complaints are many, and annoyed, and tone dark with the sound of soon to be departing eyeballs and interest :

"Shareholders should see this a sign of dementia - they should to tell him to enjoy his retirement and move over for his sons."

"Pay to post on news blogs? Tell ‘im he’s dreamin’."

"Once again MSM is planning to control what we read. I think it will actually bring a lot more underground blogs up which can only be a good thing. MSM is merely a propoganda machine anyway."

"It would kill blogging and kill your readership. It would kill discussion and debate on important issues."

"I trust that if Murdoch is planning on charging us to read your blog he’ll also be paying us for our contributions. Some of the entries posted by amateurs demonstrate more originality of thought, and indeed a higher degree of technical savvy, than articles written by Murdoch’s ‘quality journalists’."

"I’m sorry Andrew, I love reading your blog, but if I have to pay I will spend my time elsewhere. The content is great, but at the end of the day it’s entertainment and there is plenty of FREE entertainment on the net to choose from."

"Charge to visit the blog and the advertisers will walk out the same door as the readers."

"lol....paying for propaganda or half the story supplied by the murdoch globalist empire...the world according to rupert and his minions will need a truth and integrity injection before they get a cash injection..."

"I wont support a pay wall. Uncle Rupert will be lucky to make this stick. Lets say China decides to print News Ltd stuff for free. Is Rupert going to shirt front Beijing? Worked real well last time he tried."

"Pretty sad business sense. Loyalty was once a valued customer trait - not anymore - bleed the bastards dry."

"NewsCorp is mostly left wing dribble not much better than the Age. I look forward to their downfall."

"NOTE TO THE INCOMPETANT IDIOTS running NewsCorp: If you want more readers, sack your lying left wing arts degree journalists, and hire real journalists who will write the truth and and not the politically correct dribble most of them write."

"News Ltd are the bastions of the right wing point of view. If News Ltd make all their site user pays they are giving up ‘free’ news to the left."

"In terms of this blog. Nobody, except Andrew’s diehard supports are going to pay to access this blog. Then there will be so few people her that it just wont be the same. Very little debate just a love feast between a few."

"This is a business decision by someone who don’t understand the web."

"As much as I like you Andrew, if Rupe puts you behind a pay-wall then this is good bye."

"I ain’t gonna work"

"Like pornography, there are plenty of people willing to look up the news online when it’s free, but when it comes to paying for it, very few will do so."

"If Rupert wants to charges us to do so then I will cancel delivery of my Herald Sun. Therefore, the local newsagent will lose a customer and I imagine I won’t be the only one ‘pulling the plug’."

"Pay to read the news, and pay to post on news blogs? In a pig’s eye!"

"If he goes ahead with this it will be the worst decision he has made and one which will see the end of his media empire."

And countless examples of short and simple :

"No."

"No."

"Hell, no."

"I won't pay."

The major problem seems to be that most of The Professional Idiot's daily readers think the rest of the Murdoch online media is worthless trash riven with pagan socialist secret muslim leftie journos and global warming propagandising Rudd worshippers.

They don't want to pay to read Bolt's blog, and they'll be fucked if they will pay some sort of overall fee to get access to read the blog and the rest of the Herald Sun or Adelaide Advertiser, they don't sound interested in other Murdoch content outside of Bolt's blog, and they openly mock the daily Murdoch news as celebrity guff and Green-brainwashed fluff not worth a single click.

So it would appear the only way to capture any money from the Boltoids would be to charge readers for access only to The Professiona ldiot's blog, and not some package drawing in other Murdoch content.

If Rupert Murdoch is seriously considering charging to read a blog, or to comment at a blog, or to read comments, how much would he need to charge to make it worthwhile for the blogger, and to pay for the admin and moderators and researchers?

A You Must Pay! blog has to spot on, no mistakes, constant postings, breaking news as it happens, instant moderation and updated comments, all of this around the clock. The complaints from those who pay will be vast, grating and time-consuming.

Basically, Bolt's blog would need to become something of a news portal and blog, with quick turnover of stories, columns, comments. If Bolt doesn't then rely on free labour from students and interns, he's going to have be charging 10,000 readers at least $50 a year to make it worthwhile, or even break even.

But he's not going to find 10,000 who will pay to read his blog. Maybe a thousand, if he's lucky, more likely only a few hundred, and then only if the price is low.

If you could charge to read blogs, more bloggers would be doing it. It doesn't work. Unless you're a time traveller and can go check out the future for your subscribers and give them advice on how to avoid falling tree limbs or cyclones or shitty stock or house-losing divorces, people won't pay to read a blog.

And nor should they.

A likely scenario is that Bolt, like Tim Blair, Piers Akerman and Janet Albretchsen will be bundled together in a single subscription, monthly or yearly. You pay for The Idiot and get some bonus Planet Janet and Ak Attack. Such a subscription service might work on e-readers and iPhones, where the charge is added to your account, simple, but the problem remains that most of their online competition will not be charging, and everything they do charge for will end on fair use sites anyway, or liberally quoted in blogs.

They could call it The Sad Conservative Ranter Value Bundle.

Bolt's got maybe 30,000 readers who visit his site at least once or twice a week, that's a very generous estimate. The daily readership is obviously much less. It might be only 5000 or 6000 readers, for the most heavily promoted blog site in Australia.

Could Rupert charge Boltoid's $100 a year if The Professional Idiot got in and interacted with subscribers in the way George Mega already does at The Australian? Actually talked to them? Maybe a daily video of The Professional Idiot's eye-rolling, girlish shoulder shrugging and impudent whining that only Premium Content Bolt readers can experience?

The shock to come that should already be so obvious to professional media execs who get paid to know this kind of shit is this : most of The Professional Idiot's audience is attracted to the blog because of the range of intelligent to crazed to WTF? comments his blog attracts. When Murdoch starts charging to read the blog, the comments will disappear, the throb of life of anger of laughter of mockery of bullying of hysterical attacks of slayings and occasional good-natured cajoling will be gone.

The Professional Idiot's commenters mostly know this, because they are people who won't pay, and won't come back if they're expected to.

I know that market watchers have poured over all those comments at The Professional Idiot's as he tries to gauge reaction to a You Must Pay! version of his blog, and other Murdoch online media content. The reaction from Boltoids could not have been any more disastrous.

There may be You Must Pay! content on Murdoch media sites by January, 2010, but it seems unlikely to include Murdoch bloggers, particularly The Professional Idiot and Tim Blair.

Good luck to them if they can make it work.

Digital Rupert Wants You To Pay To Read His News So He Can Datamine Your Personal Info For Advertisers

"News Is Very Expensive To Create"

By Darryl Mason

Here's Richard Freudenstein, CEO of Digital Rupert, explaining to the recent Sydney Advertising & Marketing Summit how the Murdoch media will not only charge for online content but will also suck up personal details about readers and make them available to advertisers.

In short, the Murdoch media want you to pay so they can target ads directly at you.

"The problem is that the traditional advertiser-supported model is not enough, by itself, to pay for the level of investment in journalism that society needs.

So to make up the difference we have to look at charging for content.

The question is having been given it for free, will people now pay for online news content?

The first thing to remember is that people happily pay for news every day.

Indeed nearly 19 million newspapers are bought in Australia every week.

So clearly there is a healthy market for news.

But the future for Murdoch media is not newspapers, that old "dinosaur industry" as Stephen Mayne calls them, but Digital Rupert's holy grail/messiah: The E-Reader.

"a high-definition full colour e-reader, containing all your favourite newspapers and magazines from around the world...."

Sounds awesome.

But wait....

"It will deliver high definition ads which, when touched, will run a video, give detailed product information, download a brochure, or run a price comparison across local retailers.

An exciting proposition, I’m sure you’ll agree."

So you will have to pay to have some hyper-reality ad leaping out of the middle of a story shouting your name and telling you how absolutely rocking you will look in this new electric car.

Who will this paid content e-reader near-future world of Murdoch news be actually serving. The consumer, or the advertiser?

Some refreshing honesty from Digital Rupert's CEO :

Indeed, uppermost in our minds is that whatever the platform is, it must work effectively for not only our readers, but also for you – our agencies and advertisers.

We’re confident that the combination of print, online, mobile and e-reader presents a terrific opportunity for advertisers.

We’ll have a large, highly engaged opt-in audience who are open to advertising messages.

Now it sounds fucking shit, particularly if I'm paying for it.

And we all know what 'opt-in' means. If you don't read the contract and/or agreement carefully enough and see the part where you have to 'opt-out' to stop the bombardment of advertisers, you will automatically be 'opted-in.' Some still seem surprised to learn that someone else can own the rights of their photos when they publish them on social networking sites.

But here's the hook for those who want to drive you bonkers with ads, it's the real brilliance of getting people to pay for online content in the first place: the customer be able to sign on to get the news anonymously, there will be mandatory details that will have to be supplied, along with the payments. Not solely for security reasons, but so your personal details and interests and online habits can be auctioned to advertisers. Data-mined in other words.

"....we’ll have their full registration details – location and demographic details. We’ll know their consumption habits and we’ll be able to target them across multiple platforms."

I don't know if you've ever been "targeted across multiple platforms", but it doesn't sound pleasant.

So this is the future of Murdoch "quality journalism"?

It's the digital equivalent of what one of my old newspaper bosses told me about the value of news and feature stories in his publications : "They fill the space around the ads. They give readers something else to look at."

And finally this revelation from the Digital Rupert CEO :

But when it comes down to it, people want the news, and they want news they can trust.

The problem is that such news is very expensive to create.

Did he just confirm that the Murdoch media "create news" instead of simply reporting it?

There is a very exciting e-reader news revolution about to begin, but there will be many who will find a way to make it profitable without data-mining their customers and storming their brains with electronic advertising designed to distract you from what you're trying to read, or watch, or hear.

Thursday, August 13, 2009

"The Media Can't Be Trusted To Tell The Truth"

By Darryl Mason

Jonathan Holmes, host of Media Watch, in a debate, lists a series of recent debacles from the mainstream media :

On July 21, four days after the Jakarta hotel bombings, Seven News reported: ‘‘Another bomb has exploded in Jakarta. The device went off just moments ago at a building near the Australian embassy.’’ No, it didn’t. No bomb, no unexploded bomb, no suspicious package. Nothing but a couple of hoax phone calls.

On June 20, the first edition of The Daily Telegraph and other News Ltd papers read: ‘‘Revealed: Email that could topple a Government.’’ That email may yet topple an opposition leader. But it won’t do any harm to the journalist who ‘‘revealed’’ its content, or the editors who decided to publish it, even though it turned out to be a fake.

Then there’s page one of The Sunday Telegraph on March 15: ‘‘PAULINE BETRAYED. Provocative: A young Pauline Hanson pouts for the camera in racy lingerie … ’’

The Sunday Telegraph editor promised to quit if the 'Hanson' photos turned out to be fake. They were fake, the editor didn't quit.

Holmes is just scratching the surface. He argues one of the biggest problems gouging away at the credibility of mainstream media today is not solely a lack of journalists, or highly skilled journalists, but the Deadline Now! atmosphere of 24 hour breaking news on TV, on radio, and online.

Fewer and fewer people are under pressure to produce more and more. That means less time to research, less time to write, less time to check, fewer subeditors to knock copy into shape.

Which is why the media, arguably, can be trusted less than ever to tell the truth.

Holmes posits a greater problem, however, about what modern journalism in mainstream media actually means :

"The media are not in the business of telling us the truth. The media are in the business of telling us stories.

"That simple little word dominates any professional conversation between journalists. I’m working on a story. It’s a good story, a great story, a balltearer of a yarn. Or, it’s a dud story, it’s a non-story, there’s no story.

"The idea of the story, of course, dates back to the time when people made little distinction between fact and fiction. Was Homer telling us the truth about the Trojan Wars? Did the Cyclops really have one eye, or Perseus winged feet? Does it matter? They’re great stories.

"They’re about love, and fear, and rage, and jealousy, and courage in adversity – the same emotions that 2500 years later sell copies of the Tele, or attract viewers to A Current Affair.

"But the media, of course, are supposed to tell us true stories."

How 20th century of you, Mr Holmes. This is the age of manufactured news media realities. The story is everything. Does it matter if it doesn't turn out to be true? It's fun for a few days, and the truth reality is always a bit of a bummer.

The reality a series of stories builds up, even if they are only brushed lightly with the truth, in the media over days, or weeks, or years, becomes for some all the truth they need to know. Or want to know.

Why shatter the manufactured reality with too many distracting facts?

Today, if you want to live in a reality where the future of the planet faces "dire consequences" resulting from our addiction to old energy sources and only the wisdom of carbon tax profiteers like Al Gore and Rupert Murdoch can save us all, you can follow certain columnists, haunt certain news sites and blog sites, all of which will mostly continue to enforce that reality. And addd to it.

Or you can believe the climate crisis is one big fat conspiracy created by those who stand to most benefit from the implementation of a global carbon tax.

You can, depending on the radio shows you listen to and the newspapers and bloggers you read, live in Sydney and truly believe that you are under constant direct threat from Al Qaeda (via Somalia/Lebanon/Pakistan/Iran) linked Islamist terrorists.

You can easily find enough material on a handful of mainstream news sites to reinforce that dangerous reality most days, and ignore anything that tells you otherwise, that threatens to bite away at the manufactured reality you enjoy with those annoying teeth of truth.

Whatever your choice of fear, it's easy to find a selection of news media and online screeds to feed it and sustain it. You can get Google to send you news alerts every time a story or blog post involving your favourite fear is published online.

Personally, I live in perpetual fear of both UFO invasions and surviving into the post-apocalyptic aftermath of a massive meteor impact. Fortunately, my double fear is countered by supreme confidence that the world-crushing meteor will arrive just as the UFO invasion begins and destroy them all, resulting in the meteor being obliterated into harmless but beautiful fiery dust in our night skies.

You'd be amazed at how stories find their way online from across the world every week about looming UFO invasions and planet-killing meteor strikes. Then again, you may already know. You probably read the mainstream media as well.

The rest of the Jonathan Holmes piece is here.

Wednesday, August 12, 2009

You Say "Significant Slump", I Say "Fraction"

Duncan Riley asks
did John Hartigan, CEO of News Limited, deceive the market when he claimed, on July 1, that :

...newspaper ad revenue in Australia has been growing – not declining over the past 5 years as it has in the US and the UK. Even in the past year, the decline in ad revenue in Australia is a fraction of what’s been happening overseas.

ABC’s AM reported on August 6 :

Rupert Murdoch says his papers in Australia have endured a 30 per cent slump in classified ads and a 12 per cent drop in display ads in the fourth quarter, and that’s thanks mainly to a drop-off in car and real estate and employment advertisements,

Riley zeros in on the use of the word "fraction" by Hartigan, and rightly so.

Psycho Chaser, Kiss Kiss Away....

If you're a fan of The Chaser, and you were wondering how Chas is getting on a couple of weeks after dyeing one side of his hair blonde, and getting a half face full of botox, so 50% of him would look like Daniel Craig, well, wonder no more :



Chas
: "botox makes you smile like a psychotic."

It sure does.

More On Chas' Half Body Makeover And The Finale Of The War On Everything Here.


A Look Back Over The Chaser's War On Everything From The Ostrahyun's
Archive :


I'm Offended, And So Is My Dog

They Complain When You Go Too Far, And They Complain When You Don't Go Far Enough

No Matter How Far They Go, The Mainstream Media Will Never Campaign To Have The Chaser Taken Off The Air


We Will Laugh At Their Coffins

November, 2007 : The Chaser Responds To Liberal Party's Pro-Terrorism "Chaser-Style Prank"

October, 2007 : Lessons From APEC, Fight Terrorism By Jailing Comedians

'Canadian' Motorcade Carrying Osama Bin Laden Almost Reaches President Bush's Sydney Hotel - Fake Beard Confiscated

Tuesday, August 11, 2009

Digital Rupert Clings To Old 20th Century Habits & Hubris

By Darryl Mason

A few more quotes from Rupert Murdoch on why he's so confident enough people will pay to read his kind of news so as to stop his whole empire from plummeting like the Twin Towers.
"Quality journalism is not cheap."
Yes, we all agree on that. Very true. No-one can argue with that.

Or maybe Rupert just found out that his News Of The World has paid out a couple of million to people its journalists spied on, getting busted in the process. That's expensive 'journalism'. But is it 'quality journalism?

Or dodgy as all fuck?

So what other kind of quality journalism does Digital Rupert think will pull in the bucks from the online news reading public?

"When we have a celebrity scoop, the number of hits we get now are astronomical."

Okay, so he's banking on the collapsed celebrity media market to save his empire. It won't happen. There is no lock on information and news anymore. Put it behind a pay wall and it will just take a few more minutes longer to find its way into the public domain.

Any even minor-interest celebrity news is all across Twitter and Facebook and a thousand other blogs, social networking sites and indie media, often faster than anyone in the Murdoch media can get in front of a keyboard. Any spectacular or juicy details of 'How Bastard Brad Broke Weepy Jen's Heart, Again!' will be everywhere, regardless of pay walls and copyright.

And Digital Rupert aims to protect those 'Rampaging Sex Addicted Football Star Cuts Off Own Penis'-type stories from being duplicated and circulated.

"We'll be asserting our copyright at every point."

He's dreaming. Copyright is dead.

What if someone who witnesses a terrible disaster or terrorist attack demands to be cut in for some of the revenue generated by what Digital Rupert believes will the kinds of big stories that people will pay to read online? What if everyone interviewed by a Murdoch journalist decided to "retain their copyright" until they saw some cash. What then?

The whole You Will Pay! digital media devolution has begun, and for news junkies and media flunkies alike, it will be fascinating to see how it unfolds.

But it's not going to put a lot of bloggers and independent news sites out of business. If anything, the blocking of access to Murdoch news sites will increase traffic to those who Free Publish.

There's no law against someone reporting what a journalist has reported behind a corporate media pay wall.

Not yet anyway.

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Monday, August 10, 2009

Who Just Lost Another Few Billion Trying To Convince You That Celebrities Are Important And That People Who Don't Look Like You Can't Be Trusted?

Witnessing The Death Throes Of An Old Media Dinosaur

By Darryl Mason

A short round-up of the global losses of the Rupert Murdoch media empire, culled from this story :
* News Corporation net loss in 12 months - $US3.4 billion.

* Full year operating profit drops by 32%

* Growth in cable TV fails to compensate for massive losses in films, books, magazines, newspapers.

* In April/May/June quarter 2009, News Corp. smashed by $203 million in losses. In comparison, same quarter 2008 saw $1.1 billion profit.

* Advertising revenue for Murdoch's British papers - The Sun, The Times, News Of The World - plunged by 14%.

* Murdoch's 20th Century Fox film division, profits slumped from $1.24 last year to $848 million this year.

* Profits from Murdoch's Fox TV division - US, UK, Asia - were slashed by more than 80%.

No wonder ex-Australian Rupert Murdoch was reading, grimly, by phone, from a prepared statement when he tried to explain to shareholders that while the news about News Corp. was shockingly bad, next year was looking better because he intended to make people....umm....pay to read the news online.

Pay to read the news online? Who didn't laugh when they heard that the first time? This is a visionary strategy to save a massive global corporation from destruction?

Who is this crazy old man and what has he done with the Dirty Digger?

Stephen Mayne, the founder of the profitable online news site, Crikey, was interviewed on ABC Midday News on Thursday, as news broke of the ex-Australian's media empire being blitzed by billions in losses.

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"The problem Rupert has got is that he is in the dinosaur industry of newspapers"

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Mayne doesn't necessarily think that the ex-Australian will be left completely fucked and bombed by the 'You Will Pay!' experiment, but it's not looking good. Mayne believes the Murdoch product soon to be for sale is not good enough, and Murdoch will always be ten steps from disaster as long as he continues printing actual newspapers.

"I think for Rupert Murdoch to declare that the Herald Sun, the Daily Telegraph, every one of his newspapers in the world, and he is the world's biggest newspaper owner, for them all to charge is a very risky proposition," Mayne said. "And I predict they won't get much revenue, and they'll simply lose a whole heap of (reader) traffic."

Mayne said Murdoch's biggest problem was not simply convincing people to read Pay To Read online, but to give them enough reasons to want to pay.

"A lot of what Rupert does isn't particularly high quality, and if there's other high quality material from Fairfax, or other rivals in Britain and the US, that is still free, then everyone will just go to their websites. So you can only charge if (all the other news media) is charging and if your content is particularly fantastic," Mayne said.

"So the big challenge for Rupert, is to round up all the big newspaper publishers around the world and to get them to all collude and agree to change the business model. And that will be very hard given they all compete so aggressively."

The ex-Australian will continue to suffer while he clings to the 20th century.

"The problem Rupert has got is that he is in the dinosaur industry of newspapers," Mayne said.

"The industry is collapsing, his advertising revenue is down 20% across the board. Google has cut everybody's lunch. And i think the only real way he can get out of it is to get companies like Google to start paying him money in return for aggregating their content. Get everyone together, start charging, and then do a big deal with Google to try and scoop up some of their billions in annual advertising revenue derived from aggregating newspaper content."

Doing away with actual newspapers, Mayne predicts, will be an inevitable part of returning Big Media to shareholder-applauding profit. That is, if profits enough to survive are even possible again for a corporation as large and expensive and bloated with seven figure executives as Murdoch's News Corp.

"I think newspapers...it's a dying industry," Mayne said.

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"Publishers have been screwing advertisers for 100 years. Technology has now turned the tables"

---------------------------------

Economist Alan Kholer says Rupert Murdoch is crashing and burning because advertising income online compared to print has proved to be so gaping :
....who was to know that the price of online advertising would settle at about a tenth of the price of print advertising?

This is, after all, a classic business event: a technological change that causes a price reduction. And the result is always the same - lower costs.

While absurdly high print advertising prices (in print) have subsidised large editorial budgets, and low or zero cover prices, it won’t do it online.

It is the fact that the price of advertising has collapsed. Murdoch’s real problem is that the balance of power between publishers and advertisers has entirely flipped.


Advertisers and their agencies now rule the roost. They refuse to pay more than a tenth or so per unit of what they pay in print, and they demand much better service, such as only paying for actual new customers, not simply for “branding” that can’t be measured.

And why shouldn’t they act this way? The publishers have been screwing them for a hundred years, charging outrageous prices to access their treasured audiences. Technology has now turned the tables.

We are merely witnessing the death throes of an oligopoly’s hubris.
An editorial in Crikey ouchingly brands the newspapers Murdoch clings to as "legacy media" :

"...this is all a gigantic gamble by desperate newspaper owners to plug the deep cracks in their business models that have turned newspapers from 20th century money machines into 21st century legacy media.

Saying that quality journalism is not cheap to produce is self-evident. But the fundamental problem for most quality newspapers is not that people aren’t paying for that journalism, it’s that advertisers — especially classified advertisers — have found a better and cheaper medium than newspapers. And it’s the advertisers, not the readers, who pay for the quality journalism that made newspapers so profitable and powerful.

Unless readers are prepared to replace the lost classified advertising revenues — which in the case of a newspaper like The Sydney Morning Herald would require every buyer to pay something like $250 a year extra for the content — the problem of funding quality journalism won’t be solved.


I've been a newspaper junkie since my early teens. I brought 2 or 3 newpapers a day, every day, for decades, until about 3 years ago. Now I only regularly buy weekend newspapers.

I spent about $10 on newspapers last weekend, and except for a Louis Nowra piece in The Australian, most of the weekend paper pile remains unread. I read most of the news elsewhere online, the day before. I can barely bother to read columnists like Greg Sheridan, Philip Adams, Miranda Devine and Sun Herald, Sunday Telegraph and The Australians editorials, online, let alone devoting offline time to getting through them.

------------------------------

It seems an unimaginable reality. What do you mean they don't print newspapers anymore?

-------------------------------

None of the weekend papers feel essential anymore. It doesn't feel like I'm going to miss out if I don't buy them and read them comprehensively. When I was in my early 20s, I often chose buying newspapers over buying Saturday morning breakfast. The idea of doing that now seems insane.

There are probably thousands of bloggers, and dozens of indie media sites, run by juiced New Media 20-somethings, who snort and cackle and giggle with delight at what is happening to the old corporate media these days, and some seem to take a particular delight in believing that actual newspapers won't be found some day soon in racks at the 7-11, or piling up the gutters on windy days.

It's seems an unimaginable reality. What do you mean they don't print newspapers anymore?


You had to wait for the newspaper once. You had to wait for it to go on sale, or for the newsagent to open. There was many a 2am Saturday or Sunday morning when I haunted all night newsagents in Kings Cross or Central Station (coming home from work, or from seeing gigs) hassling to get bundles cut open so I could get what I wanted and rush home to read them before sleep overwhelmed.

Now I can just read all that vital news on an iPhone as I stumble home instead.

And if there are days when I can't be bothered to visit online news sites, let alone pick up an actual paper, I'm confident that the array of writers, journos, media junkies, I follow on Twitter will alert me to plenty of quality news from all over the world, including much that I would never bothered to read had they not recommended it.

And Twitter is the nail through the palms of all the big, vastly expensive news media online today. Murdoch execs in particular still seem to have no idea what this instant news sharing system is going to become. None of them dare to say the word 'Twitter' out loud right now, even as they loudly repeatedly denounce the legitimate competition for eyeballs and attention from one person blogs, as they attempt to degrade and discredit the credibility of a thrilling storm of independent New News Media.

"You need us to tell you what's going on."

Really? Do we?

It doesn't feel like that anymore.

All media execs are terrified of Twitter. Trying to fit a chunk of news or info into just 140 character posts is is training millions how to write clearly, succinctly. Twitter is training people in how to reduce an explanation of what is happening to them, or people they know, or people they've just read about, into a handful of words. Experienced twooters can compress a 1200 word front page story in The Australian to its most essential facts spread across a couple of posts.

If you want to know the latest news on anything, tossing subject key words into the Twitter search engine more often than not delivers you the very latest on the news you're interested in, sometimes literally a minute or less after it happens.

The idea that the average person needs a journalist, or a columnist, to explain to them what is happening in their local community, their city or state, their country, to interpret and filter information, feels very 20th century.

As 20th century as that file pile of weekend newspapers a few feet from me, that now feel like more of a chore than a pleasure to leaf through.

I live without daily newspapers now, and I'm sure I've almost been rehabbed enough by a world of online news to dump the weekend newspaper habit as well.

If the Old Media now so desperately trying to save itself from financial ruin and irrelevancy can't convince a full-blown news junkie like me to buy their gear in print or online, what hope do they have to convince the majority who have only a casual news habit?

I feel absolutely no devotion or allegiance to any Old Media. What do they serve up that I can't get elsewhere online, if not immediately, then a bit later from elsewhere?

I'd rather pay Fairfax columnist Annabel Crabbe $30 a year to write her columns for her own blog and then alert me to those stories via Twitter than to pay Fairfax $100 or more a year for a whole slew of content I don't want, don't need, won't read. If Crabbe charged, say, $60 a year and mailed me a book she'd either written or one she highly recommended, I'd sign up tomorrow.

To me, the biggest problem the Old Media in Australia, all over the world, face right now is overcoming the dawning reality that they are no longer essential.

The monopoly on information and news enjoyed for so long by a handful of media corporations has been smashed by the Big Free, by thousands of blogs and independent news sites and comment boards on MySpace and on aggregators (and summarisers) like Digg and Reddit and free access forums on anything you can imagine, contemplate or question.

Information and news is Free, and that cannot be changed back now. No matter what former gods of public manipulation and opinion shaping like Rupert Murdoch try and do, the sharing of news and information can never go back to what it once was.

Those days are over.

Curiously, while the media giants are being stripped by market forces of their wealth and influence, there are plenty of blogs and independent news media who are doing very well for themselves right now, and free information exchangeries like Twitter only help to expand their online audiences.

When the true desperation sets in for media giants like Murdoch, and it wont be long now, the real down and nasty war against all that enthusiastically free competition from bloggers and indie news sites will begin. And it will be an ugly.

And pathetic.


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