Wednesday, August 12, 2009

You Say "Significant Slump", I Say "Fraction"

Duncan Riley asks
did John Hartigan, CEO of News Limited, deceive the market when he claimed, on July 1, that :

...newspaper ad revenue in Australia has been growing – not declining over the past 5 years as it has in the US and the UK. Even in the past year, the decline in ad revenue in Australia is a fraction of what’s been happening overseas.

ABC’s AM reported on August 6 :

Rupert Murdoch says his papers in Australia have endured a 30 per cent slump in classified ads and a 12 per cent drop in display ads in the fourth quarter, and that’s thanks mainly to a drop-off in car and real estate and employment advertisements,

Riley zeros in on the use of the word "fraction" by Hartigan, and rightly so.