Stop The Hysteria, Demands Hysterical Murdoch Media

By Darryl Mason

Across Rupert Murdoch's Australian newspaper and online news empire, panic is taking hold.

After campaigning so hard, so furiously, so absurdly for the Abbott government to win last September's election - to the point where even Liberal voters were saying, "I've had enough of this biased crap" - many of Murdoch's political commentators are now desperately trying to stem the terminal decline of the Abbott government in order to salvage what's left of their own reputations.

There's so many examples to choose from....

First, a quick refresher. After shredding prime ministers Julia Gillard and Kevin Rudd for almost 30 straight months on every mistake, misstep and triviality they could find,  or invent, most of Murdoch's newspapers ran front pages like the one below just before polling day:

Considering this front page was also a poster on display outside of hundreds of newspapers, it was more like Liberal Party bunting.

Now, as PM Abbott racks up popularity poll numbers below that of Toronto's crack smoking mayor, Rob Ford (this is actually true), Murdoch political commentators are screeching foul because other journalists are exposing all manner of apparently dodgy dealings and 'thanks for your support' favours and questionable fundraising adventures from the Liberal Party.

And Abbott critics and non-Murdoch media also have the damn hide to republish the endless quotes of Tony Abbott proclaiming variations of 'No New Taxes' and 'No Cuts To Pensions' and every other grinning lie he told to help get himself over the line, and win just that little bit of extra support he needed in a handful of electorates to become prime minister.

How dare they! How bloody dare they hold him to account.

And Murdoch columnists, or Liberal Party support team members, or whatever they're called now days, are plenty outraged that anyone would even think to ask if Tony Abbott's daughters might have somehow benefited from their father's Murdoch media-sponsored rise to The Lodge.

'Don't bring my family into politics,' Tony Abbott responded to claims one daughter may have scored a choice $60,000 design study scholarship, and job, thanks to a key supporter, and friendly donor, of the prime minister.

Do not bring Tony's family into politics.

Only he may he do that. As we saw for countless days during the 2013 election campaign when his daughters became almost permanent fixtures by his side.

All this being held to account stuff, and being asked the tough questions, and trivia-based mockery, has gone too far. Not to mention the Budget 2014 disaster. No, really, don't mention it. A budget bonanza of cruelty and misery so extreme that even Clive Palmer's suggestion to junk the whole thing and start again is looking like a smart move.

All in all, Sunday 'Australia Needs Tony' Telegraph political columnist Samantha Maiden has had just about enough, thank you very much:

image via @NewsAustralia

Let's take a closer look at that 'story':

“The question is, is everyone contributing equally,” Emma Alberici kept asking on ABC Lateline Friday night.

Who says that’s the question?

The budget is not meant to be a utopian wealth redistribution program.

Well, certainly not a conservative party budget anyway.

“Poorest families pay most in budget,” screamed the headlines. “How the budget pain is unfairly shared.” “Abbott budget to make Australia more unequal.”

Never mind how fatuous the idea of a budget of “equality” when the aim is to rescue the economy from a death spiral which includes $1billion a month in interest payments.

A 'Budget Of Equality'. Where the hell did Australians get that stupid idea? Time to come clean:

Admittedly, the equality meme was fuelled by the government’s own claim that its deficit reduction levy on high income earners was an “equity” measure, to “share the pain”.

So it was the Abbott government's fault. Abbott and Hockey talked about equality and equity and sharing the pain. They did it.

It was a threadbare argument, and opened a savage line of attack

OK, so the Abbott government is to blame for Australians thinking the budget would be about equality and 'sharing the pain', plus they're also responsible for 'opening the savage line of attack' they're now drowning in and which Maiden is so outraged by.


What these Murdoch columnists are bleating, in short, is:

LEAVE TONY ABBOTT ALONE!

And we all know that isn't going to happen.

The Murdoch media made its mission to obliterate any remaining respect the general public might have bad for the office of prime minister when Gillard and Rudd were taking turns as PM, and they set the new rules for just how petty and absurd and ridiculous media attacks on a prime minister could be. Just how low they could sink.

Like raising holy hell because Julia Gillard was photographed knitting, for a feature in a women's magazine. That hysteria-tinged knitting coverage in the Murdoch media lasted for days.

Now they want everyone to lay off.

They want the rest of the media to turn down the heat on Abbott and Hockey and their miserable budget.

It's not going to happen.

They know it's not going to happen.

So they'll just whine and plead, presumably, for what remains of Abbott's time as prime minister (gone by August, 2014 perhaps?), and haughtily demand everyone else stop stooping to the levels they did. On a daily basis. For years.


There's a lot of pressure on Murdoch's Sydney Daily Telegraph and Sunday Telegraph these days, let alone the rest of the shuddering empire. Advertisers are jumping ship, and they've been forced to plug all-too-obvious ad gaps in the newspapers with double page spreads advertising their own online news subscription offerings. Not just here and there, almost every single day.

The fact is, many Murdoch columnists, besides the obvious ones like Andrew Bolt, have trashed their reputations barracking openly for Abbott for the past two years. And now they're paying the price. And their newspapers are paying the price, literally. Sales of the Daily Telegraph have plunged by some 60,000 copies a day since they became Abbott's support team.

And now their hero is going down in flames.

This Newspoll box sits on the front page of The Australian's website like a flaming bag of turds.

And tweets like this shocker, showing Labor's Bill Shorten leading Abbott as preferred prime minister....

....are distributed heavily across Twitter and Facebook and other social media. Even people who voted Liberal at the 2013 election share this info with their friends as they rail furiously in Facebook updates against Abbott, laugh bitterly over #MorePopularThanAbbott memes and tweets and sigh, bitterly, about how betrayed by the budget they now feel. The vast majority of Australians clearly feel betrayed:

The Murdoch media can't hide this stuff, they can't write it off as "polling trivia" or make it go away anymore.

It simply won't go away.

They are not "in control of the narrative" anymore.

Facebook and Twitter is. And these forums can't be controlled. Or tamed.
 
Hard times.

I'll leave it at that for now, but I just want to include two more images that billboard just how quickly the Abbott government has self-immolated.

First the 'We Won!' front page from Murdoch's Courier Mail front page after Election Day, Sept 2013.

And this image from today's Murdoch Adelaide Advertiser:

The political Circus Isn't Over after all, it would seem, there's just a bunch of different clowns in control of the careening clown car. For a short while anyway.


Talk of who could replace Tony Abbott as leader of the Liberal Party, and prime minister of Australia, has already begun to filter through the Australian media. Only eight months into his prime ministership. It's hard to think of another prime minister who has fallen so fast and so hard.

Does anyone really believe Tony Abbott will still be prime minister when Federal Election 2016 hurls into view?
 
Didn't think so.

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Newspoll Reveals Rudd Led Spectacular Comeback In Just Six Days, Murdoch Media Doesn't Notice

Newspoll, you're so damn finicky.

So according to Newspoll, in just six days prime minister Kevin Rudd has gone from being at "record lows" to Labor support being at its "highest level" since the election campaign began.
 
But nobody at The Australian seemed to notice The Rudd Surge, least of all Newspoll wrangler Dennis Shanahan.

Unlike just six days ago, when Rudd was at "record lows" :

Mr Rudd today shrugged off the devastating Newspoll and said he had been written off many times before during his political career.

“I'm a fighter and there are many things worth fighting for in this election campaign,” he told the Seven Network.

I actually admire Shanahan's work explaining to us how the Murdoch co-owned Newspoll is actually nearly always telling us Labor is doomed. Doomed!

Anyone willing to write thousands of words a week on that fucking berzerk poll, year after year after year, deserves some respect. Probably.

Shanahan on Newspoll is like some bizarre public experiment by Rupert Murdoch, for the confusement and amusement of the masses. Well, of course, there's not so many masses at The Australian anymore, but that's another story. For later.

One you won''t read much about in The Australian.

Like The KRudd Comeback story that was right there, if only they'd wanted to find it..

Maybe next week.

Rap News Delivers Julian Assange As John Farnham

 If the Australian election had not been strange and surreal enough for you yet, Senate contender Julian Assange has handed himself over to Rap News, instead of Sweden. Yeah, that''s Assange in a mullet, in frnt of 0s and 1s, miming his Assange4Senate cheat sheet to John Farnham's You're The Voice. He could have gone for a whole bunch of John Farnham songs. Help! for starters.

The whole video is worth a view or two, but the bit where Julian Assange does his John Farnham thing starts at 6:50.



For comparison, below is the original John Farnham video (from 0:28). Fun Farnham Fact: John Farnham released an astouinding dozen 'video albums' in the 1980s.




Of course you can go too far. Did anyone really need to see Assange 'Aussie Up'? No doubt this will be the image from the video used to mock him most. But you get the feeling Assange knows that. And he doesn't care.

Neither do Rap News.




More soon....

No Nazi Photoshopping By News Corp Required

Murdoch's photoshoppers had the afternoon off, as prime minister Kevin Rudd visited a history class: 





















From a photo by Andrew Meares. You can follow Andrew Meares election campaign photography here.

Abbott Spending Like An Intoxicated Member Of Water-Based Armed Forces Circa 1960s - Federal Election 2013

Oppositiong leader Tony Abbott seemed to forget that the Australian Navy are not his personal political plaything for the media:

Earlier, top Navy brass stepped in to stop Mr Abbott grilling officers about how they felt patrolling for asylum seeker boats.

Mr Abbott toured Australia's busiest Naval port he asked several personnel for detail about Operation Resolute.

"Do you get out on those boats often," he asked four Navy personnel at an outdoor staff canteen.

"So you guys were doing people smuggling patrols?," he asked.

"What was it like to apprehend these vessels."

After a pause they offered stilted answers including "it's tiring", "a challenge".

"It's busy," said another.

While another said it was "Tiring work too, frustrating."

At this point Lieutenant Commander Michael Doncaster stepped in and asked for the questions to stop.

"Sir I'd prefer we don't talk on that line and move on," he said.

The Australian Navy previously had to tell Abbott to stop using the phrase "spending like drunken sailors."

Senior Navy officers have implored Mr Abbott to tone it down because it doesn't fit with the image they are trying to portray of the modern-day Navy professional as a sensitive, well-behaved individual.

"We are not like that any more,'' a Navy source said.

"It is not an image that is reflective of the current force or ideals.''

Tony Abbott splashes the cash:

• $67 million to deploy Australian Federal Police officers to Indonesia, Sri Lanka and Malaysia to assist with joint people smuggling operations;
• $20 million to "enlist Indonesian villages to support people smuggling disruption including a capped boat buy back scheme";
• regional transit zones to help move asylum seekers to offshore processing centres without needing to go first to Christmas Island or the Australian mainland;
• $27 million for increased aerial surveillance and $71 million to Indonesia to boost their search and rescue resources;
• supplement the border protection fleet with commercially leased vessels; and
• expand the capacity of processing centres on Manus Island and Nauru by 2000.

The massive $30 billion Liberal Party sinkhole continues to grow: 

There is a gap of almost $30 billion between the size of the tax cuts and new spending the Coalition has promised and the savings it has unveiled so far, leading economist Saul Eslake estimates.

In a 34-page review for clients of how a Coalition government might change economic management, Mr Eslake, chief Australian economist for Bank of America Merrill Lynch, also highlights the potential for "significant and ongoing tensions" in an Abbott government between its "genuine economic liberals", such as shadow treasurer Joe Hockey, and those who are "more sceptical about markets . . . including in many cases Tony Abbott as prime minister".

end

Daily Telegraph Couldn't Fit Any More Rudd Attack Stories On Front Page

A new record for Rupert Murdoch's Daly Telegraph in its fair and balanced coverage of the 2013 Federal Election.

Four anti-Rudd stories in prime top-of-the-page position on the DT front page online.

The strategy is a simple one. Say almost nothing about opposition leader Tony Abbott, just hammer prime minister Kevin Rudd day after day, with everything and anything, regardless of the facts.

It is true, according to some but not all polls, that Kevin Rudd's popularity is falling in Western Sydney, not quite as fast as the Daily Telgraph''s circulation, but getting there.
 

More to come...

Murdoch Media Reach Grim, New Low - Federal Election 2013 - Day FFS

By Darryl Mason

Sometimes it's best to learn the context of a photo, before you try and use it for political point-scoring.

Tim Wilson promotes himself as "one of Australia's most challenging opinion makers drawing on strong philosophical principles."

He's also a dickhead.

As Therese Rein politely points out, they were at the War Memorial, listeing to the names of Australian soldiers killed in Afghanistan being read out when the photo was taken.

Incredibly, incomprehensibly, Rupert Murdoch's Courier Mail uses the same photo to attack prime minister Kevin Rudd, without explaining where and when the photo was taken.

There is the cliff, and then there is the abyss.

(images via Twitter)

Here's a comment on the Courier Mail's own website tipping them off to the extremely inappropriate use of this photo, at 12.30am today. It took the Courier Mail 11 hours to change the photo on the story, so it was there all the way through the online Courier Mail's peak viewing time of 6am to 11am.

 And here's the original photo, before the Courier Mail cropped it, purposely cropped it to mask the true context of the photo. Fuck knows why Australian newspapers are dying.

 Appalling.

It has been pointed out, correctly, that the above photo is not the exact same photo cropped by the Courier Mail for its dirty little trick, it was the next photo in the sequence. Tim Wilson has apologised. The Courier Mail changed the photo, 11 hours later, floated the usual nothing explanation.

UPDATE: Here's today front page of the Courier Mail. PM Kevin Rudd is, of coruse, leading opposition leader Tony Abbott in Queensland:

Kevin Rudd won the Twitter poll thing hosted by the Courier Mail, by some seven points over Abbott.

UPDATE: Rupert Murdoch's Courier Mail has now pleaded guilty to publishing the photos and names of children involved in a high-profile custody dispute.

The Courier-Mail has pleaded guilty to breaching the Family Law Act during its coverage of an international custody battle over four Italian sisters last year.

The Australian Federal Police launched an investigation into the Queensland newspaper after it last year published the names and photographs of the sisters at the centre of the dispute.

Photos of the girls were published on the front page of the The Courier-Mail on May 15 and 16 last year, prompting a complaint from the Chief Justice of the Family Court.

The guilty plea came despite previous indications the paper would defend the charges.

They published the photos of the children on the front page, and were bombarded with complaints, and helpful requests, that they shouldn't do that again.

But they did do it again.

What a pack of shitbergs


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The Unique 'Reality' Of Newspoll - Australian Federal Election - Day 18

The Australian gets the headline it wanted.

 
Is Newspoll now conducting its survey within the offices of The Australian?

There is Margin of Error, there is poll disparity, and then there is the unique reality of Newspoll. The Ghost Who Votes with the latest numbers:

 

Malcolm Turnbull Denies Inhaling - Rudd Fails Sniff Test - Federal Election 2013 - Day 13

Macolm Turnbull campaigns in Sydney (source) :

Prime Minister Kevin Rudd meets a local in the Territory (source) : 

 More on Kevin Rudd's visit to the Territory from The NT News.

Mark Latham: That's Not Being A Sexist Pig, This Is Being A Sexist Pig - Federal Election 2013

Former Labor Party leader Mark Latham can't help but get involved in Tony Abbott's 'Sexy Time' controversy:

"It showed very bad judgement and it shows (Tony Abbott) has low standards.

"I had a good look at Fiona Scott on page eight ... and she doesn't have sex appeal at all.

"She's not that good of a sort."

"She's a rather plain ordinary-looking woman and Abbott has exaggerated massively to try and win her vote among the blokes ... "

"Tony had the beer goggles on and in politics they say it's showbiz for ugly people and I don't think she'll (Fiona) be out of place."

This is appalling.

Abbott Denies Saying Gay Marriage "Fashion Of The Moment" After Saying Gay Marriage "Fashion Of The Moment" - Federal Election 2013 - Day 11

Opposition leader Tony Abbott in conversation with John Laws on Sydney radio, discussing the rising popularity of same sex marriage as an election-turning political issue : 

"My idea is to build on the strength of our society and I support, by and large, evolutionary change," he said.

"I'm not someone who wants to see radical change based on the fashion of the moment."

Later...

"There were many a few years ago who kept telling us a republic is inevitable," he said.

"If this country lasts for a thousand years quite possibly at some point we might be a republic but I don't think a republic is inevitable any time soon and similarly I don't see same sex marriage as inevitable."

 Yes, a Republic is exactly like two consenting adults in love being denied the right to have their relationship and commitment legally recognised.

UPDATE: Boxing gloves signed by Tony Abbott up for auction at Liberals fund-rasing do in Tamworth. Image via @LisaHerbert

Liberals 'Sexy Time' Billboard Fake - Don't Encourage The Daily Show - Federal Election Day 11

Sign of the times I suppose that this fake Liberals Sexy Time billboard pic has gained 'I Like It! Great idea!' status on social media. Thinking themselves clever japesters, some are insisting this billboard is going up in Western Sydney today. It is not :

Look, after the gaffetacular showing so far in this election, The Daily Show, and willingly gullible interational media, are likely to believe anything they see coming out of Australia. We don't need to give any foreigner an excuse to run Benny Hill theme music during their coverage of our election.

Don't encourage them. 

UPDATE: A Fairfax journalist working as a campaign volunteer for Liberal frontbencher Christopher Pyne has been caught inteferring with Labor Party posters:

Mr Pyne says she was actually helping out and is proud of her.

"I am absolutely confident that no wrongdoing has occurred and I understand that she will be entirely cleared," he said.

"She was fixing them for the Labor Party because they'd been so poorly put up."

 So the same day we hear the Liberals and Labor are going to preference the hell out of each other to save their Two Party System, we hear that Liberal volunteers are making sure Labor election poters are positioned correctly on walls around Adelaide.

Don't be too obvious about it.

Daily Telegraph "Staff Writers" Demand Destruction Of Greens - Federal Election Day 11

UPDATE: Print edition of Daily Telegraph says editor Chris Mitchell wrote today's anti-Greens rant. But the online story says it's by "staff writers". So which is it?

After months of telling us Labor lack credibility, that key frontbenchers are complete jokes, American-owned Daily Telegraph now says we must takem seriously, but only when they're bagging out the Greens.

Is Daily Telegraph editor Paul Whittaker too busy these days to go the Greens himself? Is he outsourcing his hatred to "staff writers?"

The whole editorial is a complete giveaway.

 Vote Labor, get Liberals. Vote Liberals, get Labor. Whatevs. Whoever you vote for doesn't appear to really matter to Daly Telegraph "staff writers" as long as the Two Party System is maintained, and third party and independent candidates are marginalised, smeared, destroyed.

The Coalition and the Labor Party share similar aims for Australia. Both of our major parties know that economic growth is the key to our nation's ongoing prosperity and security. Where they differ is in how economic growth should be accomplished and in the ability to achieve this goal.

Yet the goal itself remains a bipartisan vision. Both parties believe in jobs, investment and financial aspiration.

The Greens, however, are another story. Their vision for Australia is more aligned with former communist bloc nations than anything with which mainstream Australia is familiar. The Greens are, to put it simply, a party of far-left clowns.

But don't just take our word for it. Listen to senior Labor identities....

Now that opposition leader Tony Abbott has put Australia first by putting the Greens last in Coalition preferences, Labor is invited to do the same.

The Greens represent a view that is hostile to the nation's interests and to both major parties. A bipartisan solution is needed to fix a bipartisan problem.

 The Greens aren't so hostile to the 21st century or the environment, but hey, money is money money money money.

So Vote Kony Rubbott, the foreign-owned Daily Telegraph demands it.

The Australian's Obsession With Twitter Gets Plain Stupid - Federal Election 2013 Day 11

Twitter, or even tweets, are not mentioned in this story, anywhere. The Australian's War On Twitter is an embarrasing, hysterical spectacle.
 

The Australian couldn't look any more desperate in its daily attempts to convince older readers Twitter has nothing to offer them. Lest they cancel their subscription to the Australian and go read most of the facts and figures the Autralian hordes behind paywalls on Twitter, for free.

The Australian's earlier attacks on Twitter as being an unreliable medium for distribution of information would be a bit more convincing if The Australian didn't have dozens of Twitter accounts spam-tweeting links to its paywalled content.

Tony Abbott's Sexy Time - Federal Election Day 10

The whole world is watching our federal election. News editors across the globe are following Australian journos and new sites on Twitter, and running with whatever goose like behaviour our candidates can come up with. So far, the Liberals are ahead. And Labor appeared to unveil a new strategy tonight, when opposition leader Tony Abbott or one of his candidates makes a meal of it, they keep quiet, don't get involved, and don't feed the machine with snarky quotes.

Let's see how long they can hold out without fresh carping.

"Young, fiesty...sex appeal," Tony Abbott's reasons for voters to consider the new candidate for the NSW seat of Lindsay:




Apparenlty, Sky News didn't think much of that from Tony Abbott:

Yet more fuel for The Daily Show's solid roundup of the Liberal Party Gaffe-olanche so far.



The Daily Show will be continuing their coverage, all the way through to Kevin Rudd being elected prime minister on September 7.

UPDATE: Tony Abbott is merely a Luke to John Howard the Yoda:

Mural Wars Begin - Federal Election 2013

One of the first murals targetting politicans in the Federal Election 2013 appears in Newtown, NSW.  Expect many more. Image via @Flashback

Tony Abbott's Smelly Wisdom - Federal Election 2013 - Day 9

For someone who once vowed that he would do anything to become prime minister, 'except take it up the arse', a very interesting gaffe from opposition leader Tony Abbott.



If you talk long enough, you're going to get things messed up, eventually.

But you have to wonder sometimes if politicians ever gaffe on purpose, knowing it will dominate news coverage, be a hit on YouTube and probably not do all that much harm at all, except for making you look more human.

UPDATE: Has Tony Abbott been watching a few Dirty Harry movies recently? Easy for this kind of thing to bleed over, right Harry Callahan? See 2:30:



UPDATE: Or maybe Tony Abbott's been watching Kubrick's Full Metal Jacket? See 0:36:



More soon

The Wrong Kind Of Master Debate - Federal Election 2013

By Darryl Mason

Prime minister Kevin Rudd faced off against Opposition Leader Tony Abbott in the first debate of the Federal Election 2013 campaign.

Australia could barely disguise a stifled yawn.


Very little fresh policy detail, outside of PM Rudd's promise to deliver legislation to recognise marriage equality legislation into Parliament within 100 days of being re-elected, and 'the worm' scrolling across the bottom of the screen either said Rudd Is Shit, if you were watching Channel 7, or Rudd Rocks if you were watching Channel 9. The polarisation between audiences for two TV commercial channels seettmed absurd.

Channel 7's online debate vote gave Abbott an extraordinary 18 point win.

But hold on, Channel 9 debate voters gave Rudd an 18 point win.

Ugh.

How boring was the debate? The only glint of Story! resulted from Rudd checking his notes, in apparent violation of debate rules, though the moderator failed to pull him up on this. Incredibly, Rudd Reads From Notes During Debate is now an international headline.

Here's the most important thing. Word clouds, lovely words clouds via Ben Harris-Roxas. Red is Abbott, Blue is Rudd.

THE FIRST DEBATE - FULL TRANSCRIPT

AUSTRALIA'S TWITTER RESPONSE IN DETAIL

DEBATE OPENING STATEMENTS 

The Great Twitter Myth: Working Class People Don't Tweet - Federal Election Day 7

By Darryl Mason

The Liberal Party of Australia Facebook page smells a social media conspiracy.

 If the Liberal Party has got this wrong - raising suspicion of naughty social media pranking or sabotage by Labor - they will look like idiots who don't know how social media works.

The Mystery Followers panic spreads to Twitter:

The Herald Sun is onto it: 

News Corp Australia has scrutinised a sample of last 100 recent accounts to "follow" Mr Abbott. Ninety-nine are questionable - having either tweeted no more than once, tweeted in at least three languages, tweeted non-sentences, are based in foreign countries, or have no more than a single follower.

One possible, and more likely, explanation than Labor Party activists buying fake followers for Tony Abbott (why exactly?) is Abbott's Twitter account is now a highly placed Recommended Follow for those opening new Twitter accounts in Australia, and internationally. Being a recommended follow immediately sees your following ranks swelled by fake, spam accounts that auto-follow those recommended by Twitter.

Whatever the truth behind it, social media will be well and truly thrust into the Federal Election 2013 spotlight next week, where, presumably, many old and threatened mainstream media figures will try to hose down how much of an influence social media will have on election outcomes.


Meanwhile, the Australian sounds more threatened than ever by social media, Twitter in particular, and has to resort to quoting a Boomer generation Liberal Party advisor, who doesn't even use Twitter, to fill out its 'Real Australians Don't Tweet' agenda. Embarrassing :

To deliver another term of government, Mr Rudd needs to connect with voters in marginal working-class seats such as Lindsay and Greenway in western Sydney and Forde and Longman on Brisbane's southern and northern outskirts. These are traditional Labor-voting electorates now out in the wilderness but critical to ALP success.
Mr Rudd must reach out to undecided voters in these seats and bring them back into the Labor fold. Social media seems an unlikely strategy to achieve this.

The question is, will Mr Rudd's 1.3 million followers on Twitter help him win over voters against Tony Abbott's 151,875 followers?

Grahame Morris, federal director of Barton Deakin Government Relations and a former Liberal Party adviser and campaigner, thinks not.

"The campaign team that focuses its efforts on winning the twitterverse will wake up the day after polling very disappointed," Mr Morris said.

"They will have missed the target and the target is undecided and uncommitted voters who are most certainly not rushing to their iPhones over their Coco Pops to see what Kevin Rudd is tweeting, or anyone else for that matter."

Mr Morris thinks it will be the next election or the one after that will ultimately be determined through social-media campaigns.

There you have it. The Australian extensively quotes someone who thinks social media won't impact on federal elections until 2016...or 2019!

But the unions also have no idea:

Australian Services Union NSW secretary Sally McManus is on secondment to the ACTU to run its digital campaigns.

"Facebook is where normal people are; Twitter is for the talking classes."

"When I walk into a room full of our members, predominantly working-class people, and ask who is on Facebook, most hands go up and now the exception is people who aren't," she said.

"Working-class people are on Facebook, but not Twitter."

So the ACTU is pouring all its resources and efforts into Facebook at the exact same time a massive flight out of Facebook to Twitter by Australians is taking place?

The ignorance is blistering.

UPDATE: This is an image the Liberal Party of Autralia posted after Tony Abbott somehow managed to get one of the biggest, fastest surges in Facebook followers in Australian social media history:
 

So the Liberal Party of Australia are now looking dodgy, dishonest and manipulative on both Twitter and Facebook.

Quite an accomplishment.