Riveting Viewing, If Your Head Is Filled With Rivets

Rupert Murdoch wants all his journos and bloggers to get used to the idea of reporting and opining in word and video. If they can't cut it across multi-media platforms, and pull those hits, they'll be gone.

The Daily Telegraph's Tim Blair dips his toe into these tepid new waters with this video.

The flanno is for bogan cred.

He doesn't seem to get it. You don't score three or four million views because you are reluctant to do the jump, you score that kind of traffic when you attempt the jump and fail, smash into the ground at 70kmh and catch a bouncing motorcycle to the spine.

Hopefully, this bit of snark won't upset him too much, I'd hate to get another 'Be Nice To Tim' letter from a lawyer, they must cost a packet.