Murdoch's Warning To The World

The Drudge Report claims a scoop, or a handy leak designed to reassure Rupert Murdoch's media companies' stockholders that he is about to go on one hell of a sacking spree to rein in costs....and by the way, you're all doomed, Doomed!

Media baron Rupert Murdoch issued an urgent internal communication late Monday, warning his staff: "We are in the midst of a phase of history in which nations will be redefined and their futures fundamentally altered."

Murdoch doesn't actually say this is a bad thing, overall.

"Many people will be under extreme pressure and many companies mortally wounded...."

Murdoch's got his eye on some media properties that can be brought up and downsized, then folded into New Corp, cutting thousands more jobs.

"Our competitors will be sorely tempted to take the easy beat, to reduce quality in the search for immediate dividends."

But Murdoch has no intention of letting The Greater Depression reduce the...ahhh, quality of his media products, like Fox News, or Sydney's The Daily Telegraph or the New York Post, shimmering icons of news-o-tainment.

"Let me be very clear about our company: where others might step back from their commitment to their viewers, their users, readers and customers, we will renew ours.

"The direction of the business now and over the next few years will define the character of our company for decades."

He's going to fire a shitload of journalists, and make user-generated content play a bigger role in his media products, so he doesn't have to pay so many people so much money for all that content.