The Daily Telegraph runs one of those stupid stories about something stupid nobody's heard of before, which they can follow up on a few months from now when the publicity they gave this stupid idea has found its faithful amongst those who think it perfectly reasonable to pay $100 to hear made-up messages from their dead cat :
You don't need to pay $100 to know what the secret message your dead cat is trying to send you from beyond the grave. I'll give it to you for free. The message is this :
Feed Me.I'm tempted to set up a Dead But Psychic Pets hotline. Not that I hear dead animals talking to me or anything....