Don't Try And Justify It, Just Admit You Fell Hook, Line And Sinker For A Prank Precisely Aimed At Twitter-Sourcing Media Exactly Like You

Richard Wilkins says it himself, "I haven't had time to check it out."

Well, why in fuck did you report it as fact?



They read about Jeff Goldblum's supposed death a few minutes before on the same place I read about it : Twitter.

The reason why this hoax worked, for an embarrassingly large amount of media around the world, is because the hoaxer had the sense to make the short fake report read like something off Reuters, and included the phrase "New Zealand police have confirmed"....

That was good enough for the producers of the Today Show, and Richard Wilkins.

The backtrack and retraction about ten minutes later was even more humiliating.