The Promotion Only Dead Tree Edition

This is one of the best, recent, examples of the changing times, and fates, of newspapers in Australia. A newspaper is being printed solely to act as promotion for an online news site :

In a move which the company is describing as a “one-off promotion”, it will distribute a free 24-page tabloid under the brisbanetimes.com.au and WAtoday.com.au mastheads. Each have 15,000 print runs and are being distributed at key points in Brisbane and Perth.

More Syndication, Less Investigation

The Australian newspaper announces that boss Rupert Murdoch is preparing to cull hundreds of journalists across his media empire.

Well, they didn't announce that, but they did announce this, which is pretty much the same thing :

News Corporation has created a new unit to share content and resources across the vast media empire.

"Our focus moving forward is twofold: to enable our digital businesses to flourish as individual entities and to bolster the digital strategies of our core media properties by treating them as central to, and not separate from, the enterprise," Murdoch said.

"The creation of a new unit designed to share valuable news content and harness the power of News Corporation's vast editorial resources is vital to our success as a global media entity."

This is not a news story. This is a Murdoch mission control press release. Less journalists will be generating more content which will be shared more widely across Murdoch media entities worldwide. More Australian Murdoch journalists will be marched away from their desks by security guards in the next few months. But you probably won't read about that in The Australian.

Newspaper No Longer Most Trusted Source Of News For Australians

90% of Journalism Students Do Not Read Newspapers

By Darryl Mason

Australians have lost their trust in newspapers. Where once we had seven or eight major dailies in our larger cities, we now have one or two, at most, with at least one barely managing to hang on as a newspaper. But people are not just forsaking the daily newspaper ritual because the medium is well overdue for a complete reinvention, we ditched newspapers because we no longer trusted them to tell us the truth.

Newspapers are dying because they broke the essential pact of trust that existed for a century between newspaper and dedicated daily reader : you print the news that you have made sure is true to the best of your abilities, and we will trust you on most of it.

In the rush to war, all the city dailies, and The Australian of course, printed pages filled with lies and distortions and myth for months on end. We knew it was bullshit, how did they not know? And so millions of Australian minds wondered : 'Well, if they can so casually lie to us about a fucking war, what else are they lying to us about, on a daily basis?'

Story One :

The journalists of the future are rapidly moving away from traditional news services, saying they are impractical compared to new media.

A survey of Australian journalism students found 90 per cent of students do not like reading the newspaper, preferring to source news from commercial television or online media.

Professor in Journalism and Media Studies at the Queensland University of Technology, Alan Knight, conducted the survey and says despite an aversion to newspapers, 95 per cent of students are very interested in following the news.

He says the move away from newspapers is of great concern because they are still the major source of serious news in Australia.

Professor Knight says the survey results indicated most journalism students strongly believe newspapers will eventually die out but it may take some time.

"The future of printed newspapers is looking grim as there is an evident shift towards digital journalism."

Story Two :

A study by the Australian Communications and Media Authority (ACMA) has found that the Internet is the most trusted media outlet in Australia.

The study found that 25% of the population list the Internet as their must trusted source of information, followed by newspapers at 20%, TV at approx 17%, and radio at approx 13%.

I certainly don't think newspapers are about to die out. There will be even more of them in the future, but they will be more like magazines, and the news will be more local, focused on the events and happenings of a few suburbs, instead of entire states or countries. There's more to say on that, but my last coffee buzz has worn off and it's too late now for a refresher.

Perhaps the major newspapers can make up on the weekend what they lose during the week from melting sales. The weekend paper is heading towards $5, so just make it $5 now, but make it worth $10. That means real discount coupons for supermarkets and petrol stations. Get rid of the awful, inky newsprint, make it more like a larger magazine, with a weekly free movie on DVD (or a memory stick), and perhaps also the week's worth of video stories produced for the websites that most of us never get around to viewing during the workday. Why not a standard CD every week, a compilation of songs from the albums reviewed inside? Why not a thin paperback as well?

Instead of the Saturday morning ritual being "get milk, get bread, oh yeah, get the papers", it should be, "If I don't get the paper today, my weekend will be ruined."

I'm sure all the major newspaper owners are preparing for what comes next, when the newspapers we have come to know and love, and now disrespect and distrust, no longer pay their way. But you sure don't hear them talking much about exciting, innovative ideas to refresh and re-invent their printed media, and save their own arses.

Not So "Funny", Now...

In August, The Daily Telegraph's Tim Blair thought events following the sacking of more than 500 staffers and journalists from The Age and the Sydney Morning Herald was "fun" and "hilarious".

(Sacked staffers are) having a little rally in Sydney tomorrow morning, in case you’re wondering about an apparent increase in the city’s homeless population. Sing along, comrades!

Blair was particularly excited about the sacking of a highly paid Herald columnist.

But how many laughs will Blair get out of the fact that his boss Rupert Murdoch is about to start sacking some of Blair's own friends and fellow staffers, along with a savage culling of his barnyard of highly paid columnists?

Announcing a 30-per-cent fall in first-quarter profit yesterday, the media magnate, 77, said the company would step up cost cutting and "manage down" staff numbers where appropriate.

Asked about his newspapers in Britain and Australia, where News publishes The Australian, The Daily Telegraph and The Courier-Mail, Mr Murdoch told analysts: "You will see even leaner operations in both those places. I'm not prepared to say how many people - I know, but I don't want the headlines - but expect across-the-board cuts."

News shares fell 21 per cent yesterday, posting their biggest losses since December 1990, after the company said its operating earnings would fall as much as 15 per cent in 2008-09.

"Did you get fired, pal?"

"No, of course not. I was managed down."

Bridgit at Grods explains here why Murdoch's Sackapalooza Festival exposes The Rupe's first Boyen lecture on Australia's future as :

"...a masterly concoction of cloying nationalistic cliches and paternalistic bullshit."

There's an interesting rumour coming from media friends in the US that Murdoch will follow the example of a growing number of American newspapers and will take at least one of his own Australian newspapers out of printed circulation, to become an online only production with greatly reduced staff numbers, by next February or March.

I'll predict The Australian will get the chop from daily printed editions to become a more lavish, more expensive weekend newspaper, maybe with two magazines and a weekly free DVD.

It seems impossible to think that actual newspapers could eventually disappear, but without classified advertising, most newspapers can't afford to keep going, unless they raise circulations and cover prices and shred staff numbers.

The more newspapers rely on simply printing up Reuters and Associated Press wire stories and running syndicated op-eds, as the Sydney Morning Herald now does incessantly, instead of having actual reporters reporting on real local news, the more newspapers will die. The more reporters they sack, the less individual and local those daily newspapers will become and the less reasons there will be for readers to buy those papers. It does sound like doom.

For me at least, the daily newspaper is already all but non-existent, unless there's a long train ride to be...rodden. I've read most of the next day's paper online by about 2am. From the age of about 12 to only recently, I brought newspapers every single day, without fail. The idea of letting a whole day pass without picking up a newspaper was thought blasphemy, and downright wrong. But I can't say I even noticed when a full week had passed without having picked up a weekday newspaper along with lunch, or the evening bread and milk run.

But losing the weekend newspapers, that actual bundle of magazines and supplements and wind-catching broadsheet pages, will be devastating, and will forever change the fabric of lazy Saturday mornings, particularly those Saturday mornings spent sipping lattes at a paperback-sized, heavily leaning, curb-side table at an achingly fashionable Newtown coffee shop after a big night 'reading Miranda Devine'.